Mumbai,
India
–
April
17,
2024
–
Virgin
Music
India,
the
country’s
leading
partner
for
independent
artists,
labels,
and
entrepreneurs,
is
thrilled
to
announce
its
distribution
partnership
with
the
twin
singing
sensations
–
Sukriti
and
Prakriti
Kakar
for
their
label
SuPra.
The
singer
and
songwriter
duo,
which
has
won
the
hearts
of
millions,
are
now
setting
the
stage
for
multiple
exciting
singles
with
Virgin
Music
India.
The
duo
has
already
charmed
audiences
with
hits
like
‘Kehndi
Haan
Kehndi
Naa’
and
‘Majnu’.
And
now,
they
are
all
set
to
kickstart
a
new
leg
of
their
music
journey
with
their
debut
release
of
‘Saath
Tere’
on
their
label.

“Saath
Tere”,
a
soulful
and
heart-warming
track
written
and
composed
by
the
talented
Abhijay
Sharma
and
is
a
beautiful
representation
of
embarking
on
a
journey
with
a
loved
one.
The
music
video
showcases
the
duo
exploring
the
world,
cherishing
every
moment
of
adventure
and
discovery.
It’s
a
song
that
evokes
wanderlust
and
the
feeling
of
being
lost
in
the
beauty
of
new
places,
while
sharing
love
and
laughter
with
those
who
matter.

Music
Video
Reflecting
on
their
journey
and
the
announcement,
Sukriti,
and
Prakriti
share,
“We
are
thrilled
to
embark
on
this
new
innings
in
our
life
with
Virgin
Music
India
and
our
new
label
–
SuPra.
Being
the
first
music
video
under
our
own
banner
makes
‘Saath
Tere’
very
special.
But
there’s
more
to
it
than
just
being
our
debut
track.
This
song
came
to
us
while
we
were
lost
in
the
beauty
of
some
breathtaking
landscapes
during
our
New
Year’s
holiday
as
we
found
home
in
each
other’s
company.
According
to
us,
this
is
a
snippet
of
our
little
holiday
and
I
hope
that
everyone
can
relate
to
it
as
it
will
take
one
back
to
a
cherished
memory
or
makes
them
want
to
embark
on
a
new
one.”

Talking
about
the
association,
Amit
Sharma,
Country
Manager,
Virgin
Music
India
shared,
As
Virgin
Music
India,
we’re
excited
to
witness
Sukriti
and
Prakriti
Kakar
embark
on
their
musical
journey
with
their
own
label.
This
move
showcases
their
entrepreneurial
spirit
and
determination
to
carve
their
path
in
the
industry.
With
our
global
presence
and
extensive
network,
we
look
forward
to
supporting
them
in
their
endeavours,
facilitating
global
collaborations,
and
providing
strategic
marketing
initiatives.
We
are
committed
to
empowering
independent
artists
like
Sukriti
and
Prakriti
by
leveraging
our
global
strength,
enabling
them
to
reach
new
audiences
and
achieve
greater
success
in
the
ever-evolving
music
landscape.”

With
their
signature
blend
of
melody
and
emotion,
Sukriti
and
Prakriti
Kakar
take
the
song
to
a
whole
new
level
as
they
invite
their
fans
to
join
them
on
this
musical
odyssey
through
SuPra.
It
is
a
song
that
you
will
enjoy
hearing
on
loop
while
traveling
or
having
a
cup
of
coffee.