BARCELONA — Xiaomi launched its flagship smartphone globally on Sunday because it appears to maintain up its restoration momentum, whereas additionally debuting its electrical car for the primary time in Europe.

The Chinese language electronics big launched the Xiaomi 14 for international markets at Cell World Congress in Barcelona, after debuting it this week in China.

Xiaomi discovered success after its founding in 2010 due to promoting high-spec and low priced smartphones. However with that part of the market getting extra aggressive, Xiaomi has appeared to push into the upper finish of the market, the place Apple and Samsung are significantly dominant, however the place progress has remained regardless of a tough total cellphone trade.

The launch comes as Xiaomi has seen a restoration in its core smartphone enterprise which accounts for just below two thirds of its complete income. Xiaomi, which is the third greatest smartphone participant on the planet, noticed shipments decline 4.7% year-on-year in 2023, in response to IDC, a a lot slower fall than 2022. Within the third quarter, Xiaomi posted a small rise in income, after six straight quarters of decline.

However Xiaomi continues to face intense competitors within the high-end from the incumbents Apple and Samsung, in addition to Chinese language gamers like Honor, a spin-off from Huawei. Samsung in January launched its flagship S24 collection of telephones.

Xiaomi has been attempting to speak up its enterprise past smartphones, nevertheless. Final 12 months, Xiaomi launched its first electrical car, the SU7, opening up a brand new product class for the Chinese language big. Xiaomi debuted the automotive at MWC, displaying it off for the primary time in Europe.

The corporate additionally launched the Sensible Band 8 Professional, Xiaomi Watch S3, and Xiaomi Watch 2 – a wise health band and two smartwatches.

Xiaomi is attempting to place itself as an organization providing quite a lot of client gadgets that may all be linked collectively by way of its personal working system – HyperOS — which it launched final 12 months. It is a very comparable technique to what Samsung and Apple do.

The Xiaomi 14 is available in two variations — the usual Xiaomi 14 and the Xiaomi 14 Extremely.

For the costlier Xiaomi 14 Extremely, the corporate talked up its “quad” digital camera, which makes use of lenses from German agency Leica.

The corporate touted the skilled pictures and videography options together with a “film mode” which allows “an genuine cinematic look and movement blur,” in response to a Xiaomi press launch.