In a strategic transfer to diversify its manufacturing base, Google has introduced plans to provoke the manufacturing of its Pixel 8 sequence in India. Based on a report by Nikkei Asia, the tech big has instructed its suppliers to start the manufacturing means of Pixel smartphones in India as quickly as the following quarter, doubtlessly beginning in April 2024.

This choice underscores Google’s effort to scale back its reliance on Chinese language manufacturing models amidst rising geopolitical tensions and to faucet into the burgeoning tech manufacturing sector in India.

Increasing Manufacturing Base to India

Google is poised to determine a number of manufacturing models throughout India, starting with a facility within the nation’s southern area. The “Made in India” Pixel 8 Professional models are anticipated to be out there for buy from April to June.

Subsequently, the corporate plans to inaugurate one other manufacturing unit within the northern a part of India devoted to manufacturing the usual Google Pixel 8 mannequin. This transfer is a part of Google’s broader technique to decentralize its provide chain, which beforehand noticed the corporate start manufacturing Pixel smartphones in Vietnam because of the escalating US-China tensions.

By increasing its manufacturing footprint to India, Google joins the ranks of different main OEMs like Apple and Samsung, which have already got established manufacturing models throughout the nation. Google’s choice to fabricate Pixel smartphones in India aligns with the Indian authorities’s bold drive to place the nation as a world hub for tech manufacturing.

The federal government is extending varied incentives to draw tech firms to arrange manufacturing operations inside its borders. For Google, this not solely facilitates the diversification of its provide chain but additionally strengthens its presence within the Indian market, the place it seeks to reinforce its market share.

Google’s “Made in India” Purpose

Eventually 12 months’s Google for India occasion, the corporate unveiled its intention to begin producing Pixel smartphones in India, with an purpose to have “Made in India” Pixel handsets out there by 2024. Google aspires to ship over 10 million Pixel smartphones in 2024, a objective that the institution of Indian manufacturing services might considerably contribute in the direction of reaching.

In 2023, Google efficiently offered round 10 million Pixel handsets, setting a powerful precedent for its future endeavors within the Indian market. Google’s strategic shift to manufacturing in India not solely displays its adaptability to international provide chain challenges but additionally represents a major step in the direction of fostering nearer financial ties with one of many world’s largest rising tech markets.

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