Apple is touting its Vision Pro spatial computing headset, which was made available in the U.S. earlier this year, to businesses.

Belle Lin for The Wall Street Journal:
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But it faces the same challenges as its predecessors—pitching a “face computer” experience that hasn’t yet clicked with a wide business audience.

The Cupertino, Calif.-based company last week announced a crop of enterprise customers that have built “spatial” apps designed to take advantage of the platform’s ability to combine the physical and virtual worlds within a user’s field of view. The bet is that early adopters can showcase the headset’s usefulness to corporate information-technology buyers, and justify its $3,500 price.

Susan Prescott, the company’s vice president of worldwide developer relations and enterprise product marketing, said the Vision Pro helps businesses boost productivity and has “endless potential in the enterprise.”

The company said it works directly with customers to integrate and manage Apple devices, and partners with firms like IBM, Deloitte and SAP to help enterprises get started. It declined to say how many businesses have purchased Vision Pro headsets, and how many devices have been sold to companies.

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MacDailyNews Note: Apple offers a simple online form for businesses that are interested in Vision Pro so that their Enterprise team can reach out to help interested businesses get started with Apple Vision Pro here.
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