“We have worked with some truly amazing organisations and individuals to accomplish this feat including the largest rock band on earth, Rockin’1000, Emirates, Jumeirah, ARN, SkyDive Dubai, Miraj Entertainment and we are especially grateful for the support of all our commercial partners, exhibitors and their teams,” Ellenby continued.

Shaddy Gaad, senior marketing manager at Guinness World Records MENA, said: “Driven by the passion to create newsworthy and shareable content, Global Village created one of the biggest marketing campaigns this season to celebrate its silver jubilee. It is an incredible milestone to be the first brand in the MENA region to break 25 world records, many of which were dedicated to good causes including donation campaigns, online pledges and distribution of food packages to charities. Congratulations to Global Village on reaching this remarkable achievement, you are officially amazing™.”

Global Village will return for Season 26 in October this year, and announcements will follow over the summer months.