YouTube is embracing the power of AI to enhance content creation and engagement on its platform. During the recent Made on YouTube event, the video-sharing giant unveiled a slew of AI-powered tools and features aimed at empowering creators and enriching the user experience.

YouTube Create App for Mobile Creators

One of the highlights of the event was the official announcement of the YouTube Create app, designed to facilitate video editing for mobile creators. This free-to-use app enables users to edit both long-form videos and Shorts directly from their smartphones. It boasts a range of video editing features, including precision editing, automatic captioning, voiceover capabilities, a library of royalty-free music, filters, effects, and transitions. Notably, the app offers beat-matching technology to sync music with video clips seamlessly.

Dream Screen: AI-Generated Backgrounds for Shorts

YouTube introduced an experimental AI-powered feature called Dream Screen, which is geared toward Shorts creators. This innovative tool leverages AI to generate image and video backgrounds based on user-provided prompts. Creators can enter a text prompt, and the AI will generate suitable backgrounds. While Dream Screen is currently undergoing testing, it is expected to become available to select creators later this year and gradually expand to a wider audience in the future.

AI Insights and Topic Suggestions

The company also unveiled AI-powered insights through the YouTube Studio app. These personalized insights provide creators with valuable information about their audience’s preferences, helping them generate video ideas and outlines. AI-driven topic suggestions are based on trending content, making them particularly useful for content planning.

Assistive Search for Creator Music

In the near future, Creator Music will receive Assistive Search, an AI-powered feature that simplifies the process of finding the perfect music track for videos. Creators can describe their video content, and the AI will recommend suitable audio tracks.

AI Dubbing for Multilingual Accessibility

YouTube is working on an AI-powered dubbing feature that will enable creators to dub their videos into different languages. This move aims to make content more accessible to a global audience and eliminate language barriers. The AI dubbing tool is expected to incorporate technology from the Aloud team, which YouTube brought in from its Area 120 incubator earlier this year.

These AI-driven additions to YouTube’s toolkit represent a significant step toward revolutionizing content creation and enhancing user engagement. By leveraging AI for video editing, content generation, music selection, and language accessibility, YouTube is poised to empower creators and provide viewers with more engaging and diverse content.

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