Video: Boman Irani unveils the behind-the-scenes magic of his creative house ‘Irani Movietone’

Video: Boman Irani unveils the behind-the-scenes magic of his creative house ‘Irani Movietone’

News

oi-Team Filmibeat

Actor
and
filmmaker
Boman
Irani
has
been
entertaining
audiences
for
more
than
a
decade,
both
as
an
actor
and
now
as
a
filmmaker
with
his
highly
awaited
directorial
debut,
‘The
Mehta
Boys’.
However,
not
many
know
that
Boman
Irani
has
also
been
the
creative
force
behind
some
of
the
most
popular
and
strategic
ad
campaigns
over
the
years,
developed
and
produced
under
his
home
banner,
Irani
Movietone.

Founded
in
January
2019
by
Boman
Irani,
along
with
co-founders
Danesh
Irani
and
Kayoze
Irani,
the
creative
house
has
been
creating
magic
for
the
last
five
years
as
a
leading
advertising
and
production
company.
At
Irani
Movietone,
they
specialise
in
crafting
extraordinary
ad
campaigns
for
esteemed
brands
across
various
sectors,
including
beauty,
skincare,
beverages,
food
and
more.
Boman
Irani,
the
mastermind
behind
the
company,
further
excels
in
serving
as
a
strategist
and
storyteller
through
his
production
house.

Taking
audiences
into
his
world
as
a
storyteller
and
a
producer,
Boman
Irani
shared
how
Irani
Movietone
is
the
perfect
partner
for
any
brand
that
wishes
to
ace
the
branding
game
and
take
the
brand
places.
He
wrote,
“You
never
noticed
that.
Did
you?
We’re
Irani
Movietone.
A
#CreativeHouse
run
by
a
team
of
passionate
storytellers
who
turn
your
briefs
into
unique
advertising
campaigns.
From
developing
strategies
to
crafting
stories
with
purpose.
We
can
take
your
brand
places.
Connect
with
us
to
know
what
more
we
can
do
for
your
brand.”

Take
a
look:

Meanwhile,
in
his
directorial
debut,
‘The
Mehta
Boys’,
Boman
Irani
stars
alongside
Avinash
Tiwary
and
Shreya
Chaudhary.
He
has
not
only
directed
but
also
co-written
the
screenplay
with
Oscar-winning
writer
Alex
Dinelaris
for
this
film.
It’s
produced
by
Irani
Movietone
and
Chalkboard
Entertainment.

Story first published: Thursday, May 9, 2024, 19:21 [IST]

Original news source Credit: www.filmibeat.com
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