Vasudha
Launch:
Listening
closely
to
viewers’
voices
through
its
innovative
audience
feedback
mechanism
‘Hamara
Parivar’,
Zee
TV
is
embarking
on
a
bold
transformation
of
its
programming
slate
to
reflect
the
evolving
preferences
of
today’s
discerning
audience.
From
this
sea
of
insights
emerges
‘Vasudha’
–
a
concept
not
explored
on
Indian
television
before.
This
compelling
story
delves
into
the
fascinating
dynamics
between
two
women
from
entirely
different
worlds
–
whose
paths
cross,
leading
to
a
clash
of
ideologies,
temperaments
and
socioeconomic
backgrounds,
promising
a
narrative
unlike
any
other
on
Indian
television.
Produced
by
Arvind
Babbal
Productions,
Vasudha
is
all
set
to
premiere
on
16th
September
and
will
air
Monday
to
Friday
at
10:30
PM
on
Zee
TV.

Nausheen
Ali
Sardar
takes
on
the
powerful
role
of
Chandrika
Singh
Chauhan,
a
woman
both
revered
and
feared.
A
self-made
force
in
Udaipur,
Chandrika
governs
her
business
empire
by
a
strict
rulebook
of
her
own
making.
With
a
heart
dedicated
to
justice,
she
stands
firmly
for
what
is
right.
A
benevolent
yet
unyielding
leader,
Chandrika
has
little
patience
for
disorder
and
expects
absolute
adherence
to
her
strict
code
of
discipline
and
integrity,
principles
she
sees
as
the
cornerstones
of
success.
Prioritizing
rules
over
emotions,
she
is
an
intimidating
figure
who
commands
respect.
In
contrast,
Priya
Thakur
sinks
her
teeth
into
her
first
lead
role
as
Vasudha,
an
innocent,
carefree
young
woman
unfamiliar
with
the
rigidities
of
urban
life.
With
a
trusting
heart
and
a
belief
in
the
goodness
of
people,
Vasudha’s
attempts
to
impress
Chandrika
often
land
her
in
trouble,
creating
an
engaging
and
dynamic
interplay
between
these
two
vastly
different
personalities.

Meanwhile,
Abhishek
Sharma
takes
on
the
lead
role
of
Devansh
Singh
Chauhan,
the
ideal
son
of
the
Chauhan
family
and
an
embodiment
of
the
best
qualities
of
his
parents
–
his
father’s
empathy
and
his
mother’s
discipline.
He
deeply
respects
his
mother
and
believes
in
giving
people
a
second
chance..
The
story
explores
how
two
women,
seemingly
fire
and
ice,
with
precious
little
in
common
come
together
and
impact
each
other’s
lives
in
unimaginable
ways.

Mangesh
Kulkarni,
Chief
Channel
Officer,
Zee
TV
said,
“Earlier
this
year,
we
embarked
on
an
initiative
of
actively
listening
to
our
viewers
via
Hamara
Parivar,
a
direct
line
to
their
preferences.
This
has
enabled
us
to
craft
stories
that
resonate
with
their
evolving
desires
and
expectations.
One
such
show
is
Vasudha-an
exciting
new
addition
to
our
slate
that
complements
our
existing
lineup
with
a
fresh
perspective.
Vasudha
explores
the
dynamic
interplay
between
two
women
from
contrasting
worlds-one
steeped
in
disciplined
tradition,
the
other
embodying
carefree
optimism.
Through
this
heartwarming
narrative
of
joy
and
determination,
we
are
confident
that
Vasudha
will
offer
a
refreshing
and
engaging
dimension
to
our
programming.
Our
collaboration
with
the
visionary
Arvind
Babbal
ensures
this
story
will
captivate
our
audience,
as
it
seamlessly
integrates
into
the
rich
diversity
of
content
Zee
TV
proudly
offers.”

Producer
Arvind
Babbal
said,
“After
presenting
audiences
with
heart-warming
narratives
like
Kyun
Rishton
Mein
Katti
Batti
and
Mithai
on
Zee
TV,
we’re
excited
to
collaborate
once
again
with
the
channel
on
bringing
viewers
Vasudha,
an
engaging
narrative
of
two
women
from
very
different
worlds
and
how
they
profoundly
impact
each
other’s
lives.
We’ve
assembled
a
talented
cast
and
crew,
ensuring
a
rich
tapestry
of
cultural
nuances.
We
recently
completed
an
extensive
outdoor
shoot
in
Udaipur,
immersing
ourselves
in
the
local
atmosphere
and
we
hope
audiences
connect
with
Vasudha’s
journey
and
embrace
her
with
love.
I’m
thrilled
to
have
Nausheen,
Priya,
and
Abhishek
bring
these
characters
to
life.”

Nausheen
Ali
Sardar
said,
“When
I
was
approached
for
the
show,
I
found
the
concept
very
different
from
what
one
generally
comes
across
on
TV
and
I
couldn’t
refuse
a
role
that
offers
tremendous
scope
for
an
actor
to
showcase
their
range.
My
character
of
Chandrika
Singh
Chauhan
is
truly
unlike
any
character
I’ve
portrayed
before.
She
is
the
epitome
of
strength,
a
self-made
woman,
the
ultimate
boss
lady.
I
hope
my
fans
enjoy
seeing
me
in
this
new
avatar!”

Priya
Thakur
said,
“Vasudha
holds
a
special
place
in
my
heart
as
it
is
my
first
lead
role.
Vasudha’s
innocence
and
optimism
are
endearing,
making
viewers
root
for
her.
Her
attempts
to
impress
Chandrika
often
lead
to
humorous
situations,
but
she
remains
a
devoted
admirer,
hoping
she
will
win
her
over
some
day.
I
hope
audiences
will
embrace
her
as
much
as
I
have.”

Abhishek
Sharma
said,
“Playing
Devansh,
a
beautifully
written
character,
truly
helps
me
showcase
my
acting
abilities
like
never
before.
The
overwhelming
love
and
support
that
I
have
got
after
the
first
promo
truly
makes
all
the
hard
work
and
struggle
over
the
years
worth
it.
The
excitement
for
the
show
is
palpable,
and
we
can’t
wait
to
see
the
audience’s
reaction.”

Mark
your
calendars
as
Vasudha
premieres
on
Zee
TV
on
16th
September
2024
and
airs
Mon-Fri
at
10:30
PM