Within the third quarter of this 12 months (July to September), smartphone shipments within the US grew sequentially (in comparison with Q2) by 21% to 31 million models, in accordance with the newest report by Canalys.
This development was pushed by Apple’s launch of the iPhone 15, iPhone 15 Plus, iPhone 15 Professional, and iPhone 15 Professional Max, which accounted for 34% of all iPhone gross sales within the US in Q3 regardless of solely being on sale for a number of days. Nevertheless, the market was down 5% year-on-year.
Service promotions focusing on premium system upgrades helped that downward pattern not be any worse, however Apple’s very late within the quarter launch of the iPhone 15 sequence means it noticed an 8% decline in gross sales to 17.2 million models in comparison with the identical interval in 2022.
Samsung shipped 6.8 million smartphones in Q3, with the Galaxy Z Flip5 and Galaxy Z Fold5 accounting for 20% of that quantity and thus boosting its efficiency. In actual fact, Samsung’s market share within the US by way of foldables sits at a really snug 87%. Motorola had its greatest quarter since Q2 2022 taking 9% market share with 14% year-on-year cargo development.
TCL and Google spherical out the highest 5, every having about 4% of the pie, with shipments of 1.3 million and 1.2 million models, respectively. In accordance with Canalys analysts, the US smartphone market is stabilizing, however there’s “no expectation that This fall will make a turnaround”. Nevertheless, Canalys anticipates a “gentle restoration” in 2024.
Curiously, the analysis agency says it is seeing a rising pattern towards shopping for older era telephones, refurbished gadgets, and holding present ones for longer. Thus, fewer individuals go for upgrades to the newest fashions, which impacts the market as an entire. “Regardless of sturdy sequential postpaid subscriber web additions and improve charges from the tier-1 carriers, system gross sales nonetheless path final 12 months’s figures”, in accordance with Canalys.