Janhvi Kapoor and Varun Dhawan’s Bawaal, which was dubbed insensitive and tone-deaf for its references to Adolf Hitler and the Holocaust, was the most-watched direct-to-OTT Bollywood movie in 2023.
The media consulting agency Ormax Media launched its year-ender report titled Streaming Originals in India: The 2023 Story on Tuesday, January 16. The report lists the most-watched internet exhibits, worldwide exhibits, worldwide movies, and Hindi movies that premiered on totally different OTT platforms in India.
Surprisingly, the most-watched direct-to-OTT Hindi movie in 2023 was Janhvi Kapoor and Varun Dhawan-starrer controversial movie Bawaal. The romantic drama was dubbed insensitive and tone-deaf for its references to Adolf Hitler and the Holocaust, the genocide of European Jews through the World Struggle II. The Prime Video movie, directed by Nitesh Tiwari of Dangal and Chhichhore fame, was additionally known as out by the Israeli embassy in India. As per the Ormax report, Bawaal has been watched by 21.2 million folks and is the most-watched direct-to-OTT Hindi movie.
Shahid Kapoor’s motion thriller Bloody Daddy and Manoj Bajpayee and Sharmila Tagore-starrer household drama Gulmohar take the subsequent two spots within the listing with the viewership of 17 million and 16.3 million, respectively. The previous premiered on JioCinema, whereas the latter got here out on Disney+ Hotstar final yr.
Subsequent entry on the listing is one other Disney+ Hotstar movie, Tumse Na Ho Payega. The comedy drama, starring Ishwak Singh, Mahima Makwana, Gaurav Pandey, and Gurpreet Saini, garnered 14.3 million views. Tara Sutaria’s survival thriller Apurva, which additionally premiered on Disney+ Hotstar, takes the fifth spot with 12.6 million views.
Sidharth Malhotra’s spy thriller Mission Majnu, which premiered on Netflix, is the tenth most-watched direct-to-OTT movie in 2023 with 10.8 million views. Suhana Khan, Agastya Nanda, and Khushi Kapoor’s debut movie The Archies, which had its streaming premiere on Netflix, is thirteenth on the listing with 10 million views. One other Netflix movie Lust Tales 2 raked in 9.8 million views and is on the fifteenth spot within the listing.
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