The riddle of the red cup: How Starbucks made a reusable container a holiday tradition

The riddle of the red cup: How Starbucks made a reusable container a holiday tradition

How Starbucks’ reusable red holiday cup became a seasonal staple

Next year, the Starbucks red holiday cups will commemorate their 25th anniversary and some will surely celebrate. Here’s how a simple red cup became a ‘distinctive and important’ part of the holidays.

They started as magenta, have changed designs each year, have slogans that have been shared earnestly and mocked by the Twittersphere, have been hijacked as political and cultural talking points, have had their highly-anticipated release dates criticized as just too early to start the holiday season and much more.

But regardless of whatever storyline surrounds them each year, one generally remains: loyal customers often swarm the coffee chain each year on the release date of Starbucks’ red holiday cups. 

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