Tech giant Apple Inc. has announced an 18% increase in CEO Tim Cook’s compensation package for 2024, raising it to $74.6 million, according to a Bloomberg report. The decision, primarily attributed to an increase in Cook’s stock award value, precedes Apple’s Annual General Meeting (AGM) scheduled for February 25, 2025. During the AGM, shareholders will vote on Cook’s pay package along with four other proposals, all of which Apple has opposed.

Tim Cook’s Pay Breakdown for 2024
In its proxy filing on January 10, Apple revealed that Tim Cook’s total compensation for 2024 increased to $74.6 million from $63.2 million in 2023. The breakdown of his 2024 pay is as follows:
Base Salary: $3 million
Stock Awards: $58.1 million
Additional Compensation: Approximately $13.5 million
While the 2024 pay package marks a significant increase from last year, it remains well below Cook’s $100 million compensation in 2022, which surged due to high-value stock awards. In 2023, Cook voluntarily took a pay cut following criticism from employees and shareholders.

Despite the pay hike, Apple’s board of directors has stated there will be no changes to the structure or amount of Cook’s 2025 total target compensation.

Other senior Apple executives also saw pay increases in 2024. Executives such as the company’s retail chief, COO, and general counsel received compensation exceeding $27 million, reflecting slight increases from the prior year. Notably, former CFO Luca Maestri, who was replaced by Kevan Parekh, was among those receiving substantial compensation.

DEI Program Under Scrutiny
One of the key shareholder proposals to be addressed at the AGM involves Apple’s Diversity, Equity, and Inclusion (DEI) program. A group of shareholders has urged Apple to abolish the initiative, arguing that it could lead to employee discrimination and potential legal challenges.

Apple, however, opposed the proposal, labelling it an inappropriate attempt to interfere with the company’s business operations. In its proxy filing, Apple asserted that it already evaluates legal and regulatory risks associated with its DEI efforts, which aim to foster inclusivity and equality in the workplace.

This debate comes amid a broader trend in the US, where several major companies, including Harley-Davidson, McDonald’s, Meta, and Walmart, have scaled back or discontinued their diversity programs in recent years. Critics of such initiatives often cite concerns over reverse discrimination and litigation risks.

Shareholder Proposals
In addition to Cook’s pay package and the DEI program, three other shareholder proposals are on the agenda for the AGM. While details of these proposals have not been disclosed, Apple has stated its opposition to all of them.

Apple’s decision to hike Tim Cook’s pay while opposing shareholder-driven changes reflects a delicate balancing act. On the one hand, the company aims to reward its leadership for driving innovation and growth; on the other, it faces increasing scrutiny from shareholders over issues such as executive compensation and workplace inclusivity.

*Inputs from Bloomberg*