Take a golf cart trip round Apple Park with Greg Joswiak and different Apple execs [Video] – 9to5Mac

Take a golf cart trip round Apple Park with Greg Joswiak and different Apple execs [Video] – 9to5Mac

Brian Tong was given a novel alternative for his newest YouTube video: a golf cart trip round Apple Park with visitor stars from numerous totally different Apple executives. The video focuses on the “State Of The iPhone,” with matters starting from the iPhone’s digital camera to synthetic intelligence and far more.

Featured all through the video are:

  • Kainann Drance, VP of iPhone Product Advertising
  • Alok Desphande, Digicam Software program Engineering
  • Anand Shimpi, {Hardware} Applied sciences
  • Della Huff, Photographs and Digicam Product Advertising
  • Greg Joswiak, Senior Vice President of Worldwide Advertising

There are a number of totally different attention-grabbing tidbits within the video, together with from Shimpi speaking about Apple’s plans for synthetic intelligence:

You take a look at a few of the first occasion use circumstances that we’ve had for some time, the digital camera, each from understanding the scene to configuring the digital camera to finally enhancing the ultimate picture seize.

However on prime of that, you’re already seeing builders ship issues like Steady Diffusion and huge language fashions on gadget in the present day.

And so I can’t speak in regards to the future, however I believe Tim has talked about that, you realize, now we have some thrilling stuff arising, however I can say from a {hardware} and a software program standpoint, I believe we’re extraordinarily effectively positioned.

On whether or not the iPhone as “plateaued,” Joswiak says:

Each time I even suppose that the iPhone is as good because it could possibly be, what else can we do to make it higher? Our superb crew figures out a technique to present how we are able to make it not just a bit bit higher, they will make it so much higher.

And I take a look at the iPhone 15 era, and it’s simply, let’s take the digital camera, proper? So the digital camera on the iPhone 15 Professional isn’t just, it’s so a lot better than the iPhone 14 Professional digital camera, and it’s miles past what we have been doing a number of years in the past.

I do know you’re iPhone 11s, that was 5 years in the past, and it’s simply miles past that. And it’s so essential as a result of folks seize all of the moments of their day by day lives, proper? It’s what’s modified all of us.

One of many issues with that, and it’s not simply social media, although social media is a big a part of it.

And so the digital camera is so essential, and simply the power to take, you realize, now as much as 48MP, now we have 3x zoom on the iPhone 15 Professional, now we have 5x zoom on the iPhone 15 Professional Max, we use computational pictures that simply makes these spectacular photos, that are the photographs you’re gonna hold for the remainder of your life, it’s essential they’re good.

However after I actually get excited is after I take a look at the video story. We’re so pleased with what we’re doing with video on iPhone that the fact is we don’t take a look at different smartphones because the competitors.

We take a look at skilled video cameras as actually the benchmark that we’re up in opposition to, proper? How can we create cameras nearly as good as that?

And I really feel we did that with the 15 Professional and 15 Professional Max. The video is totally spectacular.

Take a look at Brian’s full video beneath, and keep tuned to the top to observe Joz get hit by a golf cart.

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