Online food aggregator, Swiggy, has launched a special feature to bring ultra-luxurious dishes and cuisines by India’s top chefs at their customers’ doorsteps. The first-of-its-kind feature will let Swiggy users to order limited-edition, chef-curated dishes.

But the option to order these premium dishes on Swiggy will be available for a short window, and people will have to do advance booking to be able to oder their desired food using the feature.

The feature will only be available for ordering luxurious and premium dishes. Swiggy users can use its ‘Drops’ feature to order dishes by India’s most popular restaurants like Le15 Patisserie by Pooja Dhingra, Smash Guys by AB Gupta, Aubree, Ciclo Café, Louis Burger, Good Flippin’s Burgers, TwentySeven Bakehouse, and Espressos AnyDay.

Swiggy Drops Feature: How To Use It?

-Download and install Swiggy application on your mobile.
-Login with your email id or mobile number.
-Swiggy’s new feature ‘Drops’ provides special dishes and cuisine to its users. Users will not find these items on their usual menu.
-Ordering items via Swiggy’s ‘Drops’ is available for a limited time.
-To use Swiggy’s ‘Drops’ for ordering food online, users are required to sign up beforehand through application.
-In some cases, they are required to become a part of the waitlist whenever there is an increase in demand for the service.
-After registering and joining the waiting list, Swiggy dispatches notifications as the event approaches, reminding enthusiasts to stay alert and ready, thus creating an atmosphere filled with anticipation and a rush to participate.
-Once users receive reminders, they are required to open their application and order the desired food item. Swiggy orders via ‘Drops’ are fulfilled via first-come, first-serve basis.

“The response for ‘Drops’ was nothing short of phenomenal, we clocked over 100 orders within the first 10 minutes! Customers were clearly excited by the novelty of the format, and it gave them a reason to engage with Smash Guys in a fresh, memorable way. It wasn’t just about ordering food-it became an experience,” Business Today quoted AB Gupta, Co-founder of Smash Guys.

Founded in 2014, Swiggy is an Indian online food ordering delivery company. The Bengaluru-headquartered online food aggregator operates in more than 580 Indian cities and also provides quick commerce services under the banner Swiggy Instamart.
Swiggy’s venture into the grocery and household sector with Instamart provides users with a hassle-free way to shop for daily essentials.

Swiggy has partnered with merchants and utilised dark stores for the service. Apart from Swiggy Instamart, Swiggy Genie is another venture of the company. The personal courier service by the company mainly deals with handling the pick-up and drop-off of items within the same city on demand. This service is particularly useful for sending urgent packages or gifts, providing a reliable and prompt solution for intra-city deliveries.

Swiggy also caters to those who prefer dining out with its Dineout service. This platform enables users to find restaurants, view menus and photos, make reservations, enjoy promotions, and pay digitally, enhancing the dining experience by making it more convenient and enjoyable.

For local homegrown brands looking to reach a wider audience, Swiggy Minis offers direct-to-consumer platform that allows these brands to create their own mini-storefront on Swiggy.