Coke
Studio
Bharat
proudly
presents
“Leta
Jaijo
Re,” a
musical
voyage
from
the
sands
of
Rajasthan
featuring
Shashwat
Sachdev,
Sunidhi
Chauhan,
the
Manganiyar
community,
and
the
Kawa
Brass
Band.
This
group
of
26
artists
breathes
new
life
into
timeless
tunes,
celebrating
Rajasthan’s
cultural
heritage.

A
cherished
song
of
the
Manganiyar
community,
Coke
Studio
Bharat’s
version
of
“Leta
Jaijo
Re”
blends
two
iconic
Rajasthani
folk
songs,
honoring
the
region’s
rich
legacy.
Handed
down
through
generations,
this
beloved
melody
captures
the
playful
relationship
between
a
couple
and
reflects
enduring
traditions.
By
preserving
its
festive
spirit,
Coke
Studio
Bharat
aims
to
introduce
this
cultural
gem
to
a
nationwide
audience.

Leta
Jaijo
Re
embraces
a
global
soundscape,
reinterpreting
a
traditional
song
with
a
contemporary
twist
in
line
with
Coke
Studio
Bharat’s
commitment
to
cultural
storytelling.
This
reimagined
folk
song
pays
homage
to
the
state’s
traditions
while
incorporating
modern
elements.
Inspired
by
Rajasthan’s
cultural
diversity,
vibrant
costumes,
distinctive
music,
and
dance
forms,
the
song’s
festive
theme
is
vividly
brought
to
life.
Set
against
the
backdrop
of
a
grand
haveli,
Leta
Jaijo
Re
celebrates
the
region’s
unmatched
royalty,
creating
an
atmosphere
that
pulsates
with
the
energetic
spirit
of
Rajasthan.
The
video
subtly
highlights
the
state’s
rich
heritage,
featuring
Rajasthani
fabric-based
camel
art
and
the
symbolic
handkerchief,
representing
tradition
and
personal
choice
within
the
narrative.

The
Leta
Jaijo
Re
music
video
beautifully
captures
the
vibrant
spirit
and
cultural
richness
of
Rajasthan.
Crafted
by
National
award-winning
composer
and
producer
Shashwat
Sachdev,
the
music
seamlessly
merges
traditional
and
modern
elements
to
offer
a
distinct
auditory
experience.
Sunidhi
Chauhan’s
captivating
vocals
and
dynamic
stage
presence
enthrall
the
audience.
The
lively
procession
by
the
Kawa
Brass
Band
and
the
compelling
performances
by
the
Manganiyars
create
a
stunning
audio-visual
feast
that
bridges
the
timeless
and
the
contemporary.
The
set
design
is
adorned
with
Soof
embroidery,
terracotta
wall
hues,
frescos,
and
traditional
flooring
patterns,
enhancing
the
visual
appeal.

Shashwat
Sachdev
also
shares
his
experience
while
shooting
the
song,”I
am
honored
to
present
Leta
Jaijo
Re
and
to
work
with
my
Childhood
hero
Sunidhi
Chauhan
and
my
musician
friends.
This
song
is
a
beautiful
blend
of
my
childhood
memories
and
of
Rajasthan’s
rich
musical
heritage
through
contemporary
sounds.
Our
aim
was
to
create
something
that
resonates
with
audiences
today
while
paying
tribute
to
my
own
heritage,
my
journey
and
timeless
traditions
of
the
Manganiyar
community
and
the
legacy
of
Indian
music.”

Listeners
can
enjoy
Coke
Studio
Bharat
on
all
major
audio
OTT
platforms,
including
Spotify,
Gaana,
Saavn,
and
Wynk
Music.
The
creation
and
distribution
of
the
show
are
expertly
managed
by
UMI,
which
has
collaborated
with
Colosceum
Media
for
video
production,
bringing
Ankur
Tewari’s
vision
to
vibrant
life.

Coke
Studio
Bharat
Season
2
transforms
the
musical
experience,
innovating
with
visual
storytelling
to
captivate
audiences
and
broaden
its
narrative
scope.
This
season
celebrates
India’s
rich
musical
diversity
with
a
Gen
Z
focus
on
emotions
such
as
joy,
sorrow,
and
the
fast-paced
nature
of
modern
life.

Led
by
creative
visionary
Ankur
Tewari,
the
outstanding
team
includes
acclaimed
lyricists
Swanand
Kirkire
and
Kausar
Munir,
as
well
as
award-winning
sound
engineer
and
music
producer
KJ
Singh.