Pakistan Prime Minister Imran Khan’s administration was the first in the region to ease pandemic restrictions, allowing export units to reopen in April, a month after locking them down to stem the spread of COVID-19. That’s helped draw companies from Guess? Inc., Hugo Boss AG, Target Corp. and Hanesbrands Inc. to the South Asian nation.
Pick up orders
Hugo Boss said in an email that it focuses on long-term supplier partnerships while watching for “additional or new procurement channels”. Hanesbrands said it sources from many countries, including China and Pakistan, to supplement production from company-owned facilities.
Ahead of the game
“This war between two giants has given us new opportunities in polyester-cotton products,” said Khalid Mehmood, head of garment and home textile operations at Nishat Mills Ltd., the nation’s largest textile maker. “So there is a six-month slot for Pakistan now to capture maximum number of customers that were China-based.”
Executives from Nishat Mills and Interloop Ltd., one of the world’s largest manufacturers of socks that counts Nike Inc. and Adidas AG among its clients, said they have seen some orders diverted to them from China. Meanwhile, Gadoon Textile Mills Ltd. has received orders redirected from Bangladesh, the world’s second-largest apparel exporter, and India, the third-largest textile exporter.
“The orders we were exporting to Europe and the US have not recovered,” Muhammad Imran Moten, chief financial officer at Gadoon, said during an analyst briefing. “But diversion of orders from China and Bangladesh is the compensating factor.”
Increase in exports, which account for some 10 per cent of Pakistan’s gross domestic product, can help spur growth in the economy after its first contraction in 68 years in the year ended June. Khan’s government is targeting a growth of 2.1 per cent in the current financial year.
Need for tariff breaks
But there are risks on the horizon that may temper growth prospects for the economy. Khan’s government announced measures this week to contain a second wave of infections, including mandatory wearing of masks in public and early closure of markets and restaurants. Then there’s the issue of competitiveness.
“Despite a relatively rapid recovery of exports, following the ease of the lockdown imposed by the pandemic, a long-term view reveals stagnation,” said Gonzalo Varela, senior economist at the World Bank. “Pakistan needs an across the board tariff rationalization to encourage manufacturers to export and the nation to compete with other nations.”