Apple TV has been a disappointment as far as innovation goes. I thought it would be crazy innovative. I thought Apple would somehow connect the service with iPhone/iPad/Apple TV/Watch/Mac. Instead we get something similar to Netflix where you just press play. Something that any service could do from YouTube to iTunes movies.When they first announced The Morning Show I thought it was an actual live show with news and interviews like Good Morning America, which I think would have caught way more attention. Now throw in user interaction. How about local whether with user photos and videos selected? How about a fitness segment where users can participate in to track their progress against other users across the world?
I think live content is the next “thing”. Not sports but raw uncut, unfiltered niche shows. You guys should check out Fresh & Fit on YouTube. It’s one of the fastest growing “Podcasts” ever and the highest grossing almost every month through user donations. It’s also an absolute riot to watch live with crazy guests and unfiltered content. Had this show been an Apple TV exclusive, it would have broke records for Apple. Unfortunately it is the polar opposite to “politically correct” which I know is on the way out and will stunt Apple TV+. Growth.
I think more real content like following an average joe’s weight loss journey with user interaction via Watch, FaceTime and Fitness+ would be innovative. Or how about a nerd’s struggle with dating showcased live? Throw in more user interaction. This is what the people want NOW. People are sick of cheesy linear stories that would never happen and I wouldn’t count sports as an “innovation” of live events. How about concert tickets on Apple Music or a live 24 hour news station on Apple News where both the left and right share the same station with user polls that you can participate in live or participate in FaceTime video questions and debate?
Apple has it all in the palm of their hands but they’re innovating super slowly.