Latest TRP Ratings: Sony TV’s FLOP SHOW Continues As Sumbul Touqeer’s Kavya, Dabangii Plummet To 0.1 TRP

Latest TRP Ratings: Sony TV’s FLOP SHOW Continues As Sumbul Touqeer’s Kavya, Dabangii Plummet To 0.1 TRP

News

oi-Abhishek Ranjit


BARC
TRP
Ratings
week
24:

Friday
(June
21)
didn’t
bring
any
cheers
for
Sony
Entertainment
Television
as
the
channel
slipped
further
in
the
TRP
race.
While
popular
GECs
like
Star
Plus
and
Colors
TV
are
slowly
and
steadily
recovering
the
lost
viewership
after
IPL
2024
final,
things
don’t
look
bright
for
Sony
TV.
Despire
launching
new
shows
and
replacing
older
ones,
the
channel
has
failed
to
strike
a
chord
with
the
audience.

The
BARC
TRP
ratings
for
week
24
were
released
online
on
Friday,
giving
us
an
idea
about
what
is
working
for
the
GECs.
Star
Plus
has
created
the
much-needed
hype
for
Ghum
Hai
Kisikey
Pyaar
Meiin
by
introducing
a
leap
and
replacing
the
male
lead
Shakti
Arora.
Colors
channel
gained
some
momentum
on
weekends
by
launching
Laughter
Chefs,
which
got
off
to
a
good
start.
Laughter
Chefs
starring
Nia
Sharma,
Karan
Kundrra,
Arjun
Bijlani
became
the
number
one
non-fiction
show
across
all
the
GECs.

KAVYA
TRP:
SUMBUL
TOUQEER
SHOW
DROPS
TO
0.1

When
you
have
a
talented
actress
like
Sumbul
Touqeer,
one
expects
the
channel
and
the
production
house
to
ultiise
her
well.
While
the
actors
cannot
guarantee
good
TRPs
on
their
own,
proper
execution
of
the
tracks
is
the
responsibility
of
the
makers.
This
is
where
the
show
is
lacking.

Sorry,
but
Kavya
and
Dabangii
both
have
failed
to
live
up
the
hype.
The
shows,
in
particular
Kavya,
needs
solid
promotions
as
it
has
massive
potential.
However,
the
channel’s
failure
to
market
it
well
has
been
a
major
reason
behind
the
drop
in
viewership.
It
couldn’t
withstand
the
competition
from
IPL
2024,
leave
alone
the
daily
soaps
at
7:30pm.

The
newest
property
Pukaar
Dil
Se
Dil
Tak
has
turned
out
to
be
a
flop
as
it
getting
a
TRP
of
mere
0.2.
Will
Jubilee
Talkies
work
wonders
for
the
channel?
Only
time
will
tell.
For
the
unversed,
Jubilee
Talkies
will
replace
Dabangii
from
next
week
at
8pm.

SUPERSTAR
SINGER
3
THE
ONLY
SAVING
GRACE
FOR
SONY
TV

Only
Superstar
Singer
3
seems
to
be
working
for
Sony
Entertainment
Television
as
the
other
shows
including
Madness
Machayaege
have
turned
out
to
be
big
flops.
The
channel
is
launching
India’s
Best
Dancer
4
from
next
month.
It
remains
to
be
seen
if
the
dancing
show
can
revive
the
fortunes
of
the
channel,
which
is
at
rock
bottom.

Madness
Machayege
fetched
a
TVR
of
just
0.3
on
weekends.
Sony
TV
folks
need
to
do
a
proper
market
research
if
they
wish
to
move
ahead
in
the
TRP
race.
Zee
TV
and
Sony
SAB
have
defeated
the
channel
in
the
numbers
game
and
even
a
free-to-air
GEC
like
Dangal
has
overshadowed
Sony
TV
in
several
key
markets.

Story first published: Friday, June 21, 2024, 18:20 [IST]

Original news source Credit: www.filmibeat.com
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