In the ever-evolving landscape of business, those who adapt and innovate are the ones who lead the way. Avneet Singh Marwah, the Director and CEO of Super Plastronics Pvt Ltd (SPPL), a Kodak brand licensee, is a testament to this philosophy. In a candid and inspiring conversation, we delved into Mr. Marwah’s and his company’s remarkable journey, market dynamics, collaboration with Kodak and expansion plans.

Embracing Change in the Television Market Dynamics

Market dynamics have undergone a monumental shift in recent years, and those who comprehend this transformation are paving the way for innovation. Mr. Marwah expressed the importance of evolving with the market and highlighted the pivotal role of online presence in reshaping the industry.

“I strongly believe that adapting to market changes is crucial.” he emphasized on the need for adaptability in today’s fast-paced business environment.

From CRT to LED TVs: The Business Journey with SPPL

SPPL, initially involved in CRT manufacturing, underwent a transformation that would rewrite its story. Mr. Marwah candidly admitted, “Initially, I had no plans of joining the business. There’s an unspoken pressure of being the second generation and coming in as the chairman’s son.”

However, being a zealous and a highly competitive individual, he decided to embrace this challenge with an immense amount of responsibilities. Mr. Marwah recognized that stepping into the world of business required maturity from day one. He heavily focused on growth and sustenance which became the key pillars of SPPL’s vision.

Bringing Kodak to India: Challenge and Objective

The transition from CRT to LED TVs posed significant challenges for SPPL, with many manufacturers shuttering operations. This period of transformation saw TVs becoming luxury items, and consumers were hesitant to invest in affordable brands.

Mr. Marwah recognized this as an opportunity for disruption and sought an international brand to complement SPPL’s infrastructure. Despite skepticism from some people, he was determined to give it his all.

The game-changing moment came when SPPL successfully partnered with Kodak, a renowned name in the world of photography and imaging. The objective was to bring Kodak’s picture quality and brand recall to the Indian market. This collaboration marked a turning point for SPPL, emphasizing their commitment to quality and innovation.

Vision for Kodak with SPPL: Building a Solid Foundation

Mr. Marwah aims to build a strong foundation and believes in the “two-pizza theory” proposed by Jeff Bezos, where teams are sized to take ownership of tasks from start to finish.

“It’s about reinventing and evolving both the company and myself. Our key focus has always been to build a solid foundation and then build things on top of it. So, it becomes essential for us to be able to communicate ideas effectively at every level, which is where the two-pizza theory comes to the rescue. I personally love challenges and strive to be amongst the best at whatever I do, be it sports, debate or business.” said Mr. Marwah.

Market Leadership and Future Expansion

Over the years, SPPL has expanded its market presence and manufacturing capabilities. While LED penetration in India was initially low, the market has matured. Today, consumers are upgrading their screen sizes, and first-time buyers have decreased. However, SPPL continues to thrive, focusing on well-informed consumers and stable growth.

SPPL’s ambitious plans extend beyond India’s borders, with a focus on Sri Lanka, South America, Africa, SouthEast Asia, the Middle East, and GCC countries. The company is determined to cater to the domestic audience first and then gradually expand its global footprint.

Mr. Marwah believes that effective communication and relationship-building are crucial for Indian manufacturers to excel globally. “The market may be dominated by China, but there’s ample room for Indian manufacturers.”

Meeting Gen Z’s Expectations

Addressing the unique challenges posed by Generation Z, Mr. Marwah highlighted the need for a mindset shift. Gen Z consumers are highly educated, experimental, and value the price-to-performance ratio. They rely on specifications and are open to trying new brands that offer quality and innovation. SPPL understands this shift in consumer behavior and adapts its marketing strategies accordingly.

Experience: Kodak Factory Tour

In conclusion, the journey of Kodak under the leadership of Avneet Singh Marwah at Super Plastronics Pvt Ltd is a story of resilience, innovation, and unwavering determination. Their partnership with Kodak has not only redefined the Indian television market but also underscored the power of adaptability in a rapidly changing world.

As we look to the future, SPPL’s expansion plans, commitment to quality, and a deep understanding of evolving consumer preferences stand as a beacon of hope for Indian manufacturers. Avneet Singh Marwah’s philosophy of embracing change and striving for excellence serves as an inspiration for entrepreneurs and business leaders alike.

In the dynamic world of business, it is not the strongest that survive, but those who dare to evolve, challenge the status quo, and build lasting foundations for growth. The story of Kodak’s ascent to a TV titan in India is a testament to this spirit, and it reminds us that with vision and determination, even the boldest dreams can become reality.

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