The wearable market in India is experiencing a exceptional upswing, as reported by the Worldwide Knowledge Company (IDC). The newest information reveals a powerful 29.2% year-over-year (YoY) development, with a staggering 48.1 million models shipped within the third quarter of 2023.
This surge propels the cumulative shipments for the primary three quarters of 2023 to a considerable 105.9 million models, surpassing your complete quantity for 2022.

Components Driving Development
The driving power behind this surge is attributed to numerous manufacturers launching new fashions throughout completely different value ranges and kinds, making a dynamic and aggressive market. Specifically, the emergence of sensible rings alongside the normal smartwatches and earwear has contributed to the diversification of wearable choices. Notably, the common value for wearables has seen a major 20.4% drop, settling at US$21.7 from US$27.2.
The Share of Smartwatches and Earwear
Smartwatches have taken heart stage, experiencing a exceptional 41.0% YoY development, reaching 16.9 million models. Reductions and affords flooded the market, leading to a 35.3% YoY lower within the common value to US$26.7.

Nevertheless, a slight quarter-over-quarter (QoQ) enhance within the common value occurred as extra superior smartwatches entered the market.
Earwear Resilience
Earwear, whereas shedding a little bit of market share, nonetheless noticed sturdy development at 23.6%, delivery 30.9 million models. The Really Wi-fi Stereo (TWS) phase dominated with a 68.4% share and a powerful 46.7% YoY development. TWS and neckband costs noticed a decline of 17.1% and 4.6% YoY, settling at US$19.5 and US$14.2, respectively.
Market Channels and Future Predictions
Offline channels marked a report 31.5% share, not seen since Q1 2021, whereas on-line channels grew by 19.1% YoY. The rise in offline market share emphasizes the significance for manufacturers to keep up a presence in varied channels, particularly as they develop into smaller cities.
Sensible Rings on the Rise
The rise of sensible rings is obvious, with Ultrahuman claiming a exceptional 75.5% market share, adopted by Pi Ring at 10.9%, and boAt at 8.2%.
Prime 5 Wearable Corporations in Q3 2023

- boAt: Holds the highest place with a 29.7% share, experiencing a 19.4% development.
- Noise: Secures the second place with a ten.8% share, displaying a flat 0.6% YoY cargo development.
- Fireplace – Boltt: Claims the third spot with an 8.7% share and a 25.7% YoY development.
- OPPO (OPPO + OnePlus): Holds the fourth place with an 8.5% share and 12.1% YoY development.
- Boult Audio: Captures the fifth place with a 5.8% share and an astounding 267.6% YoY development.
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printed: Friday, November 17, 2023, 11:50 [IST]
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