Announcing the film on her verified Instagram handle, Ileana wrote, “Kabhi socha hai ki hero ko hamesha heroine ke gore gore gaal hi kyun beautiful lagte hain? Well, yeh soch hui purani, it’s time to be #UnfairNLovely Super thrilled to reunite with @balwindersinghjanjua after #Mubarakan and work with the awesome @RandeepHooda @sonypicsprodns @sonypicturesin @movietunnelproductions @vivekkrishnani (sic).”
Randeep too, shared the same stills while making the announcement for his upcoming project. He wrote alongside the photos, “Har koi fair, lovely nahi hota, aur har koi lovely, fair nahi hota. Nahi samjhe? Sab samajh jaoge in my next #UnfairNLovely Really excited to be shooting this one with the beautiful @ileana_official and my superb director @balwindersinghjanjua @sonypicsprodns @sonypicturesin @movietunnelproductions @vivekkrishnani (sic).
Reportedly, and also going by the captions the stars used to make the official announcement for the upcoming film, one understands that the film will take on the subject of our country’s obsession with ‘fairness’.
In the film, Ileana plays the role of a Haryanvi girl, who battles with the prejudices of society regarding fair skin. Her name in the film is Lovely as suggested in the title.
Earlier, talking about the film, Ileana had told Mumbai Mirror, “This role is different from all my earlier work and a challenging one. The character requires a lot of sensitivity and I’m waiting to see how it unfolds. I can assure you that the film will leave you with a smile.” While Randeep shared, “I do have a lighter side to me and when I heard this story, I was instantly hooked.”
Unfair and Lovely is being directed by debutant Balwinder Singh Janjua, who wrote the screenplay for Taapsee Pannu and Bhumi Pednekar starrer Saand Ki Aankh. Meanwhile, the upcoming film is written by Anil Rodhan and Kunal Mandekar.