IIFA Awards 2024 Press Conference: SRK, Karan Johar & Others Kick-Off IIFA With Spectacular Showcase Of Stardom

IIFA Awards 2024 Press Conference: SRK, Karan Johar & Others Kick-Off IIFA With Spectacular Showcase Of Stardom


IIFA
Awards
2024:

Under
the
esteemed
patronage
of
His
Excellency
Sheikh
Nahyan
bin
Mubarak
Al
Nahyan,
Minister
of
Tolerance
&
Coexistence,
the
world’s
biggest
celebration
of
Indian
cinema-the
International
Indian
Film
Academy
(IIFA)
Awards-triumphantly
returns
for
an
unprecedented
third
showcase
to
Yas
Island
Abu
Dhabi,
the
leading
leisure
and
entertainment
destination
from
September
27th-29th
2024
at
the
iconic
Etihad
Arena.
The
highly
anticipated
IIFA
Festival
is
held
in
partnership
with
the
Department
of
Culture
and
Tourism

Abu
Dhabi,
and
Miral,
the
leading
creator
of
immersive
destinations
and
experiences
in
Abu
Dhabi.

The
IIFA
Festival
2024
features
a
set
of
iconic
events:

September
27:
NEXA
IIFA
Utsavam
Awards
September
28:
NEXA
IIFA
Awards
co-presented
by
Sobha
September
29:
Sobha
IIFA
Rocks
co-presented
by
NEXA

The
IIFA
2024
kicked
off
with
a
dazzling
showcase
of
stardom
at
its
official
India
press
conference,
featuring
the
‘King
Khan’
Shah
Rukh
Khan
and
celebrated
filmmaker
Karan
Johar.
They
will
be
hosting
the
highly
anticipated
NEXA
IIFA
Awards
extravaganza
co-presented
by
Sobha
Realty
on
Yas
Island,
Abu
Dhabi,
at
the
iconic
Etihad
Arena.
Joining
the
impressive
line-up
are
the
dynamic
duo
Siddhant
Chaturvedi
and
Abhishek
Banerjee,
set
to
dazzle
as
hosts
of
IIFA
Rocks
2024.
Also
in
attendance
at
the
press
conference
was
Telugu
and
Hindi
cinema’s
superstar
Rana
Daggubati.

Heralding
an
extraordinary
journey
over
24
glorious
years,
IIFA2024
is
set
to
bring
together
the
finest
in
Indian
cinema
in
a
breath-taking
display
of
brilliance
across
five
iconic
industries.
The
three-day
extravaganza
is
all
set
to
showcase
the
rich
diversity
of
Indian
cinema
by
bringing
together
the
glamour
of
the
IIFA
Awards
with
the
vibrant
South
Indian
cinema
through
the
IIFA
Utsavam
Awards
(Celebrating
Cinema
of
the
South).
Set
to
take
place
from
September
27th
to
29th,
2024,
at
Yas
Island,
Abu
Dhabi,
the
festivities
will
kick
start
on
Friday,
27th
September,
with
IIFA
Utsavam
Awards,
a
grand
celebration
of
the
four
vibrant
South
Indian
film
industries.
The
excitement
continues
on
Saturday,
28th
September,
with
the
prestigious
IIFA
Awards.

The
festival
concludes
on
Sunday,
29th
September,
with
the
exclusive,
IIFA
Rocks.
The
24th
Edition
of
IIFA
promises
to
be
a
magnificent
celebration
of
cinematic
excellence,
featuring
a
stellar
array
of
talent
and
industry
luminaries,
from
the
brilliance
of
Hindi
cinema
to
the
dynamic
South
Indian
film
industry,
OTT
platforms,
global
stars,
international
dignitaries,
cinema
enthusiasts
and
media
houses
from
around
the
world,
this
will
be
the
largest
and
most
memorable
IIFA
Festival
to
date.

Mr
Partho
Banerjee,
Senior
Executive
Officer
Marketing
&
Sales,
NEXA
commented,
“As
the
NEXA
IIFA
Awards
return
to
Yas
Island,
Abu
Dhabi
this
September,
we
reaffirm
our
commitment
to
our
8-year
partnership.
NEXA
and
IIFA
symbolize
the
pursuit
of
innovation,
challenging
the
status
quo
to
create
novel
and
inspiring
experiences.
By
combining
global
design,
sophisticated
style,
and
innovative
technology,
NEXA
crafts
premium
experiences
that
align
perfectly
with
IIFA’s
mission
to
build
lifetime
experiences
and
celebrate
excellence
in
Indian
cinema
globally.”

Mr
Ashish
Parakh,
Chief
Sales
Controller
and
Chief
Marketing
Officer
at
Sobha
Realty,
expressed
his
excitement
about
the
partnership,
stating,
“IIFA
has
always
been
a
shining
example
of
cinematic
excellence,
bringing
people
together
from
across
the
globe-much
like
how
Sobha
Realty
creates
homes
that
resonate
with
the
global
Indian
community.
We’re
thrilled
to
continue
the
journey
with
Sobha
Realty
IIFA
Weekend
and
Rocks
at
Yas
Island,
Abu
Dhabi,
and
are
eager
to
be
part
of
another
remarkable
event
that
showcases
creativity
and
excellence
on
the
world
stage.”

Mr
Andre
Timmins,
Founder/Director,
IIFA
stated,
“As
we
approach
IIFA’s
Silver
Jubilee
in
2025,
we’re
thrilled
to
announce
the
biggest
and
most
spectacular
IIFA
Festival
yet,
set
for
September
27-29
at
Yas
Island.
This
year’s
IIFA
will
be
a
celebration
of
unprecedented
scale,
transcending
cinematic
boundaries
with
the
convergence
of
Hindi
Cinema
and
South
Indian
cinema,
set
against
Yas
Island’s
unmatched
hospitality
and
breath-taking
backdrop
as
a
premier
international
destination.
He
added,
“Expect
mesmerizing
performances
and
cultural
extravaganzas
during
the
three-day
celebration
that
will
not
only
captivate
audiences
worldwide
but
also
make
a
profound
global
impact.
A
true
testament
to
the
unparalleled
appeal
of
Yas
Island,
IIFA
2024
festival
will
foster
meaningful
connections,
offer
unique
networking
opportunities,
and
celebrate
the
visionaries
who
have
shaped
the
global
entertainment
landscape,
setting
the
stage
for
an
extraordinary
journey
to
2025.”

Taghrid
AlSaeed,
Miral’s
Executive
Director
of
Marketing,
Communications
&
Events,
said,
“We
are
proud
to
welcome
the
world’s
biggest
celebration
of
Indian
film
for
a
historic
third
time
to
Yas
Island.
This
year’s
IIFA
Festival
promises
to
be
an
extraordinary
spectacle
of
cinematic
excellence
and
vibrant
culture
with
the
welcome
of
IIFA
Utsavam
to
the
Island
for
the
first
time.
We
can’t
wait
to
transform
Yas
Island,
the
leading
entertainment
and
leisure
destination
into
a
global
stage
for
Indian
cinema.
This
year’s
event
will
unit
Bollywood’s
brightest
stars
with
their
most
passionate
fans
for
an
unforgettable
experience
in
Abu
Dhabi.
Let’s
get
ready
for
an
event
like
never
before”

H.E.
Nouf
Mohamed
Al-Bushlaibi,
Executive
Director
of
Strategic
Marketing
and
Communications,
DCT
Abu
Dhabi
says,
“We
are
delighted
that
Abu
Dhabi
will
host
the
International
Indian
Film
Academy
Awards
for
an
unprecedented
third
consecutive
year.
As
a
city
steeped
in
culture
and
creativity,
this
continued
partnership
highlights
Abu
Dhabi’s
reputation
as
a
leading
destination
for
global
events.
We
look
forward
to
sharing
our
city
with
the
luminaries
of
Indian
cinema
and
the
IIFA
audience,
celebrating
the
best
of
Indian
cinema
together
with
the
finest
Emirati
hospitality.”

Mr
Ashish
Sehgal

Chief
Growth
Officer

Digital
&
Broadcast
Revenue,
Zee
Entertainment
Enterprise
Limited,
expressed
his
excitement
about
this
association

“ZEE
is
thrilled
to
bring
the
magic
of
the
IIFA
to
millions
of
households
across
the
globe
and
celebrate
the
brilliance
of
Indian
Cinema
and
its
talented
artists.
This
prestigious
property
is
a
natural
fit
for
our
portfolio
and
reaffirms
ZEE’s
audience-first
strategy
of
delivering
premium
entertainment
that
resonates
deeply
with
our
diverse
viewers.
We
are
confident
that
this
association
will
not
only
elevate
the
viewer
experience
but
also
strengthen
our
leadership
in
delivering
the
best
of
Indian
Cinema
to
the
world
and
set
new
benchmarks
in
engagement,
viewership
and
entertainment.”
Mr
Praveen
Sharma,
Group
CEO
&
Partner
Maisour
&
Meteora
Group
expressed
his
happiness,
“We
are
absolutely
thrilled
to
partner
with
the
International
Indian
Film
Academy
(IIFA)
Awards
as
the
Investment
Partners
of
IIFA
Weekend
&
Awards.
This
collaboration
marks
a
monumental
milestone
for
Maisour,
a
crowdfunding
platform
for
fractional
ownership
in
Real
Estate
in
Dubai
with
a
global
platform
like
IIFA
that
unites
and
celebrates
the
best
of
Indian
cinema
in
a
dazzling
showcase
of
stardom.
The
highly
anticipated
cinematic
extravaganza
IIFA
Festival
2024
on
Yas
Island,
Abu
Dhabi,
sets
the
perfect
stage
for
this
partnership.
At
Maisour,
we
champion
creativity,
innovation,
and
make
Real
Estate
investment
in
Dubai
affordable
that
seamlessly
resonate
with
the
prestigious
legacy
of
the
IIFA
awards.
Together,
we
aim
to
elevate
the
fan
engagement
and
offer
them
opportunities
for
investment
and
excellent
returns.”

Mr.
Nishant
Pitti,
CEO&
Co-founder
of
EaseMyTrip
shared
his
thoughts
on
the
association,
stating;
“As
IIFA
approaches
its
Silver
Jubilee
in
2025,
EaseMyTrip
is
excited
to
be
the
official
travel
partner
for
the
world’s
grandest
celebration
at
the
IIFA
Awards.
This
year,
the
celebrations
promise
to
be
bigger
and
more
spectacular
than
ever.
As
a
homegrown
brand,
we’re
delighted
to
offer
IIFA
specific
holiday
packages.
This
partnership
reflects
our
unwavering
commitment
to
making
travel
for
the
event
and
beyond
both
effortless
and
unforgettable
for
all.”

Nader
Halim,
Cluster
General
Manager
for
Hilton
Abu
Dhabi
Yas
Island,
The
WBTM
Abu
Dhabi,
Curio
Collection
by
Hilton,
and
DoubleTree
by
Hilton
Abu
Dhabi
Yas
Island
Residences,
remarked
on
the
partnership,
saying,
“As
the
official
hospitality
partner
for
the
IIFA
Festival
2024,
Hilton
Abu
Dhabi
Yas
Island
is
honoured
to
be
at
the
very
heart
of
this
extraordinary
celebration
of
Indian
cinema
and
music.
We
are
thrilled
to
welcome
the
industry’s
most
prominent
stars
throughout
this
action-packed
weekend
and
are
committed
to
ensure
they
experience
the
exceptional
hospitality
that
Hilton
is
renowned
for.”

Nabila,
Founder
NABILA
and
ZERO
makeup-
Official
Hair
&
Makeup
Partner
commented
saying,
“The
team
at
NABILA
is
thrilled
to
return
to
IIFA
for
the
fourth
time,
styling
and
energizing
this
star-studded
event
at
the
magical
YAS
Island.
With
our
backstage
powered
by
ZERO
Makeup

a
brainchild
of
NABILA
that
is
specially
designed
for
brown
skin
and
associated
with
IIFA
since
its
inception

we
are
fully
prepared
for
this
exciting
journey.”

Original news source Credit: www.filmibeat.com
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