Tech giant Google has unveiled significant changes to its Android branding, with modifications to the company logo, a distinct typeface and a 3D bug droid design. The refreshed branding is part of Google’s ongoing commitment to make its software universally recognizable and user-friendly and will start to be rolled out later this year, likely alongside the anticipated Android 14 release.

|

Updated: Thursday, September 7, 2023, 10:43 [IST]

Google is reportedly gearing up to unveil its latest Pixel smartphones, a new Pixel Watch, and the latest Android 14 at an event scheduled to take place next month.

In anticipation, the tech giant recently announced a significant facelift to its Android branding. This includes a refreshed logo and a 3D bug droid.

New Google Logo: What’s Changed

The most conspicuous change is in Android’s logo featuring a capital ‘A’ replacing the traditional lower case ‘a’. Google believes that this subtle alteration will add more weight to the logo’s appearance when juxtaposed with the Google logo.

The tech giant has even tweaked the Android logo’s typeface. The new typeface has a close resemblance to Google’s distinct typeface but still maintains its distinct identity. According to sources, the new visuals are greatly influenced by Material Design.

The adorable Android robot, aka the Bug Droid, has been endowed with a 3D look. Apart from added depth, its full-body appearance has also undergone an overhaul for a more playful and engaging feel.

Why the Change?

Google purports its refreshed look ‘can easily transition between digital and real-life environments’. We can expect these refreshed visuals to start popping up across devices later this year, presumably with the Android 14 release.

This substantial overhaul marks the first brand refresh since Google’s last significant change in 2019 which replaced dessert names for its Android versions. This sequence of changes resonates with Google’s endeavor to align its Android brand language and identity more closely.

By revamping its branding and simplifying its naming convention, Google continues its commitment to make its software universally recognizable and user-friendly.

Android 14 Release Date

Google was expected to release the next major smartphone OS update, Android 14, earlier this month. However, new reports emerged that Google made a last-minute decision to postpone the release of Android 14.

According to the rumours, the Android 14 update will likely be released next month alongside the upcoming Pixel 8 series. Google’s upcoming Pixel 8 series event is expected to take place on October 4.

Source

Best Mobiles in India