In 1968, when multi-starrer ‘Brahmachari’ hit the screens, people rushed to the theatres to catch a glimpse of its incredible star cast. The movie starred Pran, Rajshree, Mumtaz and Shammi Kapoor. It was a major hit at the box office and more so, Mumtaz’s form-fitting bright orange saree. It was not just the saree, but the style in which she draped it, which became a sensation in Indian fashion. The look set a new benchmark for innovations in the age-old traditional attire.