According to the ruling, Anil Kapoor’s name, likeness, voice, or any other feature of his identity may not be used by anybody to produce items, ringtones, or other products.
After Amitabh Bachchan, actor-producer Anil Kapoor has taken legal action to safeguard his Publicity/Personality rights. He has filed a suit in the Delhi High Court, requesting a permanent injunction against the unauthorized use of his name, voice, signature, image, or any attribute exclusively linked to him for commercial or personal gain without his consent. This move reflects Kapoor’s commitment to protecting his identity and reputation in an era of rampant digital content sharing.
For the unversed, Personality rights are also referred to as rights to publicity, under which a person has the right to keep one’s image from being commercially exploited.
Sharing his thoughts on the legal suit, Anil Kapoor shares, “I had filed a suit in Delhi high court through my lawyer Mr Ameet Naik for protection of my personality rights including my name, image, likeness, voice and other attributes of my personality against any misuse including on digital media. The suit has various instances of misuse of my attributes.”
“The court has after a detailed hearing granted an order acknowledging my personality rights and restraining all offenders from misusing my personality attributes including my name, image, likeness, voice etc. without my permission in any manner including through artificial intelligence, deep fakes, GIFs. etc. my intention is not to interfere with anyone’s freedom of expression or to penalise anyone. My personality is my life’s work and I’ve worked hard to build it. With this lawsuit, I’m seeking protection of my personality rights to prevent against it’s misuse in any way, particularly in the current scenario with rapid changes in technology and tools like artificial intelligence that are easily misused to the detriment of the owners of such rights.”
How does Personality rights will help Anil Kapoor?
According to the ruling issued by Justice Prathiba M. Singh, Anil Kapoor’s name, likeness, voice, or any other feature of his identity may not be used by anybody to produce items, ringtones, or other products.
In cases where such actions are likely to infringe against Kapoor’s rights, the Court additionally prohibited the use of artificial intelligence systems to morph his image as well as the usage of his image in GIFs for monetary benefit or commercial purposes. On the work front, Anil Kapoor’s production Thank You For Coming. Bhumi Pednekar, Shehnaaz Gill-starrer is set to release on October 6.
READ: Explained: What are personality rights and why Amitabh Bachchan filed plea in Delhi HC over them