Cellecor Gadget Appoints Kareena Kapoor Khan As Brand Ambassador For Smart TV

Cellecor Gadget Appoints Kareena Kapoor Khan As Brand Ambassador For Smart TV

Business oi-Vipul Das

Cellecor Gadgets Limited saw a 5% increase in its shares to reach even an intraday rate of Rs 63.90, above the previous closing of Rs 60.90. Note that the share has been performing strongly, with a 52-week peak of Rs 355 and a trough of Rs 29.09.

The superstar from Bollywood films now becomes the new face of the popular Smart TV brand in an advertising campaign, aimed at enhancing the company’s focus on the growing Smart TV market. The collaboration is part of a strategy by Cellecor to strengthen its standing in the smartphone TV base with the endorsement of Kareena as a means to reach millions of consumers all over the country. Kareena has become one of the most adored actresses in India and due to her position in the family she has revolutionized the marketing strategy due to her recent looks and generation trends.

Kareena will, therefore, allow the people to gain a deeper understanding of the objectives and the brand as the company promotes some of the most cutting-edge, effective, advanced and appealing television sets. Together with her energetic passion, Kareena will promote the collaboration enhancing the brand image of Cellecor as a reliable and ideal brand for the market.

The joint efforts focus on making Cellecor widely preferred in Smart TVs, supporting its already good quality reputation and low prices as well. Cellecor has advertised a national bald Kareena Kapoor Khan-designed program, which will consist of TV advertisements, digital and offline content, and social networks. The campaign will present the quality advantages of Cellecor Smart TVs, such as ultra HD screens, good sound, beautiful design, several smart connections, and so on since the concept is mainly developed to meet the prevailing needs in the Indian market.

With this association, Cellecor seeks to leverage opportunities in the Smart TV market by attracting buyers who need decent home entertainment devices at competitive pricing. Such a strategic partnership also enhances further growth for the company within the highly crowded consumer electronics arena.

Regarding finances, Cellecor has posted good performance as well. As per the recent results half yearly for H1FY25, there is a 103 % increase in an entity’s net sales standing now at Rs 425.71 crores with a surge in profit before tax of 106 % now standing at Rs 19.67 crores. In comparison to H1FY24, net profit also went up by 108.3 % to stand at Rs 14.62 crores. During the foregoing fiscal year FY24, the plea reported net sales standing at Rs 500.45 crores, profit before tax at Rs 20.71 crores and net profit at Rs 16.09 crores, which indicates the company’s strong financial growth trend.

Established in the year 2010 Cellecor Gadgets is in the business of smart TVs, mobile phones, smart watches, earphones, and accessories among other gadgets. The company also specializes in the manufacture of cost-effective good quality electronics. A distribution network of 900 distributors and 25000 retailers together with 1200 service centers spanning 28 states enables action. They have a strong base in Uttar Pradesh, West Bengal and Gujarat states.

Story first published: Thursday, October 31, 2024, 13:13 [IST]

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Original news source Credit: www.goodreturns.in

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