Can Apple and AI make Baidu cool once more?

Can Apple and AI make Baidu cool once more?

240325 baidu - Can Apple and AI make Baidu cool once more?

China’s search chief Baidu has lengthy been seen as an also-ran, however an Apple deal for AI alongside shifting political and technological winds may enhance Baidu’s standing.

Jacky Wong for The Wall Road Journal:

Apple has lengthy been the epitome of tech-sector cool: smooth design, usability and legions of devotees. Baidu, China’s reply to Google, not a lot — it has been a development laggard for years.

However the synthetic intelligence increase may change that. The corporate has held exploratory talks with Apple over utilizing its chatbot know-how in China, on high of an current cooperation with Samsung. And AI cloud income is beginning to pad its high line.

The frenzy kicked off by ChatGPT has spawned many clones in China and Baidu has lengthy invested in AI, so it is just pure that it launched its personal model known as Ernie Bot final 12 months.

And Ernie appears nicely positioned to remain forward of its competitors. Samsung is already utilizing Ernie to energy some AI options in China for its latest Galaxy telephone. Apple can also be eyeing the know-how for its iPhones and Macs in China…

Evidently, the truth that the likes of ChatGPT and Google’s Gemini aren’t allowed in China helps. However Apple’s endorsement, if it materializes, would cement Ernie Bot’s main place within the nation.

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MacDailyNews Take: As we wrote final week:

One good thing about Apple lacking the boat on generative AI is that in the event that they’re compelled to license whereas they catch up, they will at all times blame Google, Baidu, and so on. for any questionable outcomes delivered on Apple units with easy badges stating, “Powered by the CIA, er, Google Gemini” and “Powered by the CCP, er, Baidu Ernie.”

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