Former Apple and AMC PR exec Bernadette Simpao has joined NBCUniversal‘s Media Group as senior vp of strategic communications, the place she can have a particular give attention to streamer Peacock.

Simpao, who is predicated in New York, will report back to NBCU Media Group exec VP of comms Allison Rawlings. She is about to work with the PR groups throughout NBCUniversal’s Leisure and direct-to-consumer manufacturers, primarily Peacock, in addition to the broader workforce that covers NBC, Bravo, E!, Oxygen True Crime, Syfy, Common Children and USA Community.

Simpao’s hiring comes following information in early November that NBCUniversal can be shedding lower than 50 staff throughout three divisions: Peacock advertising, NBCUniversal Leisure and advert gross sales.

The vast majority of these cuts, roughly 30 to 40, had been made at Peacock as a part of a restructuring beneath CMO Shannon Willett.

Simpao joins NBCUniversal from Apple, the place she led world public relations and communications for the Apple TV app and the corporate’s video and sports activities companies, together with its partnership with Main League Soccer and the MLS Season Cross streaming service, in addition to the Apple TV 4K product and tvOS.

She first joined Apple in 2016; whereas there, Simpao dealt with the worldwide launches of Apple TV+, Apple Information+, and Apple One, and managed communications for different areas inside Apple’s Providers division, together with Apple Information, Apple Podcasts, Apple Books and Apple Pockets.

Previous to Apple, Simpao was vp of company communications at AMC Networks, and beforehand served in varied comms roles at Viacom from 2004 to 2014, together with the worldwide division, BET Networks and Viacom company.

Simpao holds a B.A. from Georgetown College and an M.S. from Columbia College.