Apple wins exemptions for iMessage from EU guidelines

Apple wins exemptions for iMessage from EU guidelines

231117 messages - Apple wins exemptions for iMessage from EU guidelines
Apple’s Messages icon

Apple has received an exemption for its iMessage immediate messaging service from the European Union’s Digital Markets Act tech guidelines after the corporate satisfied antitrust regulators their service isn’t a gateway for companies to achieve end-users.

Foo Yun Chee and Bart H. Meijer for Reuters:

Following a five-month investigation, the European Fee discovered iMessage, Bing, Edge and Microsoft Promoting “didn’t qualify as gatekeeper companies,” the EU government mentioned in an announcement.

The Fee mentioned Apple’s App Retailer, iOS working system, and Safari browser will proceed to be categorised as gatekeepers as will Microsoft’s Linkedin social community and Home windows working system.

Apple had mentioned iMessage utilization is negligible, even on its gadgets, in comparison with rival messaging companies within the EU and that iMessage isn’t an essential channel for companies to achieve customers within the bloc.

“Customers immediately have entry to all kinds of messaging apps, and infrequently use many without delay, which displays how simple it’s to modify between them,” an Apple spokesperson mentioned.

MacDailyNews Take: Victory!

As we wrote in September:

With the UK — the place Apple’s iMessage is definitely utilized in numbers — now not part of the quasi-governmental EU forms and the vast majority of the individuals in EU nations utilizing WhatsApp, Telegram, Sign, Messenger, and many others., it’s solely attainable, if not possible, that Apple falls outdoors of the EU crimson tape machine’s newest bout of innovation-stifling overreach.

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