New Delhi: Direct-to-home (DTH) company Tata Play (earlier Tata Sky) is building on offerings for its OTT aggregator platform Binge as it makes Apple TV+ now available for consumers in the country.
The integration that has just been completed is Apple TV+’s first with an aggregator service in India, and only second in the world. Apple TV+ on Tata Play Binge will be accessible across mobile devices, smart TVs, desktops, laptops and tablets, the Web, and Binge+ Set Top Box including Android and iOS devices. However, it will only be part of the Rs. 399 premium pack that offers international and English language content.
“Aggregators like us are important to deliver reach for producers like Apple TV+ who may have discerning and high-quality content. This is their first sign-up in India and we hope it will help multiply reach for them,” Harit Nagpal, managing director and chief executive, Tata Play told Mint. The platform has historically seen great traction for international, English-language content and is in conversation with several other players for similar programming, Nagpal said.
Apple TV+ is known for series such as Ted Lasso, Shrinking, Silo, Hijack, Foundation, Tehran, Servant, Platonic, Severance, The Morning Show, Bad Sisters, Slow Horses, Prehistoric Planet, and others, as well as Apple Original Films like CODA and The Boy, the Mole, the Fox and the Horse, Ghosted, and the recently premiered The Beanie Bubble. New series titles coming soon to Apple TV+ include Lessons in Chemistry, starring and executive produced by Brie Larson; The Changeling, based on the book of the same name, starring and executive produced by LaKeith Stanfield; The Super Models, directed by Roger Ross Williams and Larissa Bills; alongside returning seasons of Foundation, The Morning Show, Invasion, The Afterparty, Swagger and Physical, among others.
“We couldn’t be more excited that Tata Play Binge subscribers in India will be able to enjoy series and movies on Apple TV+…across all their devices, including the Tata Play Binge+ Set Top Box,” Oliver Schusser, Apple’s vice-president of Apple Entertainment Services & Beats said in a statement.