For the primary time since 2010, Samsung wasn’t the most-shipped smartphone across the globe in 2023. Apple and its common iPhone topped the listing for the primary time, transport an estimated 234.6 million items, in keeping with a report from Worldwide Information Group on Tuesday.
It is a milestone for Apple, which noticed an all-time-high market share of 20.1% for the iPhone. And it is poorly timed information for Samsung, which is anticipated to debut its rumored Galaxy S24 telephone collection on Wednesday at its Samsung Galaxy Unpacked occasion.
Need to put it in perspective? The final time Samsung wasn’t within the high telephone spot, it was Nokia. Again then, Apple did not even crack the highest 5, Engadget experiences.
Since then, Apple and Samsung have been duking it out for the highest spot, with Apple rating first in a number of quarterly telephone cargo experiences, however Samsung retaining the annual shipments crown till now. Apple launched the iPhone 15 lineup in September final 12 months.
Issues could possibly be wanting up for the smartphone market, in keeping with expertise analysis company IDC — regardless of international smartphone shipments declining 3.2% 12 months over 12 months, falling to 1.17 billion items in 2023, the bottom full-year quantity in a decade. Progress within the second half of the 12 months has cemented an anticipated 2024 restoration, with the fourth quarter seeing a higher-than-expected 8.5% progress, above the forecast 7.3% progress.
“Whereas we noticed some robust progress from low-end Android gamers like Transsion and Xiaomi within the second half of 2023, stemming from speedy progress in rising markets, the largest winner is clearly Apple,” Nabila Popal, analysis director with IDC’s Worldwide Tracker crew, stated in an announcement.
Popal famous that Apple’s success comes regardless of dealing with elevated regulatory challenges and renewed competitors from Huawei in China, its largest market. She credited the corporate’s success largely to shopper want for premium gadgets, which now characterize over 20% of the market.
And issues are doubtless going to remain aggressive.
“The general shift in rating on the high of the market additional highlights the depth of competitors inside the smartphone market,” Ryan Reith, group vp with IDC’s Worldwide Mobility and Shopper Machine Trackers, stated in an announcement.
He famous that the general Android house is diversifying, with China-based Huawei seeming poised for a resurgence regardless of US sanctions, and different manufacturers, together with OnePlus, Honor and Google, launching aggressive gadgets.
“General, the smartphone house is headed in direction of a really fascinating time,” Reith stated within the IDC report.
Samsung Galaxy telephones and AI
Nonetheless, Samsung’s Galaxy Unpacked occasion on Wednesday ought to put the corporate’s identify again in headlines. It is anticipated that the Galaxy S24 collection will stand out from its predecessors, together with doubtless new software program options like extra generative AI-powered options.
It is no shock that AI, which just lately dominated CES 2024 in Las Vegas, is anticipated to be an enormous a part of the brand new telephone collection. Samsung’s new telephones are anticipated to be the primary new to incorporate Galaxy AI, which the corporate is asking a “complete cell AI expertise.”
In November, the corporate debuted a brand new generative AI mannequin referred to as Gauss, which is Samsung’s reply to ChatGPT and related AI instruments. It is named after famend German mathematician Carl Friedrich Gauss, who was recognized for his influential work in quantity idea and geometry.
Gauss is made up of three elements: Gauss Language, Gauss Code and Gauss Picture. The language portion can deal with duties like writing emails, summarizing paperwork and translation. Gauss Code was created for aiding with software program growth, whereas Gauss Picture can generate and modify pictures.
We have beforehand reported that rumors and leaks counsel that a brand new titanium construct and a design with flatter edges could possibly be in retailer for the top-of-the line Extremely mannequin, however we’ll must see what else Samsung has in retailer.
Galaxy Unpacked will happen in San Jose, California, at 10 a.m. PT (1 p.m. ET, 6 p.m. GMT) and can stream on Samsung’s YouTube channel. CNET workers might be watching the occasion stay and breaking down the information because it’s introduced.
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