India and China witness a 5% contraction in smartphone shipments, whereas Brazil, Canada, Japan, and Mexico thrive.
The report titled ‘Smartphone market share by vendor for 15 main international locations throughout Q3 2023’ from TechInsights offers a complete overview of the worldwide market, highlighting the various efficiency throughout totally different areas. Whereas international locations like Brazil, Canada, Japan, and Mexico bucked the development with steady or rising shipments, others weren’t as lucky. Like India, China additionally noticed a modest 5% dip in whole shipments, although Huawei and OnePlus managed to extend their numbers considerably.
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Japan’s market additionally skilled a shakeup, with Apple’s share dipping beneath 50% for 2 consecutive quarters as a result of weaker gross sales efficiency of the iPhone 15 collection. Google capitalised on this chance, rising to the second spot for the primary time, propelled by the inexpensive Pixel collection.
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Mexico’s high 5 OEMs, together with Samsung, Xiaomi, Motorola, Apple, and Honor, captured a whopping 84% share of the entire market. The nation additionally recorded the best development in shipments among the many 15 international locations, coming in at about 15%. Russia, then again, confronted the steepest decline in shipments at 35%, considerably larger than every other nation.
An earlier report from Counterpoint Analysis, dated November 10, 2023, sheds mild on the broader tendencies affecting the worldwide smartphone market. This report revealed that the general international market noticed a slight 1% year-on-year decline in smartphone shipments, totalling 299.8 million items in Q3 2023. Samsung, regardless of an 8% YoY drop, retained its place as the highest smartphone participant, because of an 11% quarter-on-quarter development. Xiaomi stood out as the one top-five model to witness year-on-year development, delivery 41.5 million smartphones.
Manufacturers like Honor, Motorola, Tecno, and Huawei noticed double-digit annual development, as did Infinix and itel, different Transsion manufacturers alongside Tecno. Regionally, the Center East and Africa exhibited the best annual cargo development, whereas North America confronted the best decline.
First printed on: 21-11-2023 at 15:17 IST