January 17, 2024
PRESS RELEASE
Apple Hongdae to welcome its first prospects this Saturday, January 20, in South Korea
The seventh retailer within the nation welcomes the group with a particular Immediately at Apple session that includes hip-hop artist Beenzino
SEOUL, SOUTH KOREA Apple at present previewed Apple Hongdae, the seventh retail retailer in South Korea and the a centesimal Apple Retailer location within the Asia-Pacific area. Positioned within the heart of a bustling college neighborhood in Seoul, Apple Hongdae will provide an thrilling house for college students, their households, and the area people to find and store Apple’s unbelievable lineup of services and products, obtain distinctive help from extremely educated staff members, and take part in free Immediately at Apple periods to discover ways to get essentially the most out of their merchandise.
“We couldn’t be extra excited to deliver our prospects in Korea one thing particular in the beginning of the 12 months with the opening of the all-new Apple Hongdae,” mentioned Deirdre O’Brien, Apple’s senior vice chairman of Retail. “Combining the most recent in Apple know-how with the artistic ardour of the area people, this new retailer will construct on the extraordinary connection we now have with our prospects in Korea. Our staff members are excited to welcome in prospects and assist them uncover the most recent in our services and products, together with the iPhone 15 lineup.”
Apple Hongdae has almost 100 professional retail staff members prepared to assist prospects discover and get their fingers on the most recent Apple merchandise, together with the most recent iPhone 15 lineup; the brand new Mac lineup with the M3 household of chips; the Apple Watch lineup, that includes Apple’s first-ever carbon impartial merchandise; in addition to the Lunar New 12 months special-edition AirPods Professional debuting in South Korea and celebrating the 12 months of the Blue Dragon.
Simply in time for again to highschool, college students and households can save on a Mac or iPad with Apple Schooling Pricing accessible completely by way of Apple Retail. Moreover, eligible prospects can reap the benefits of the faculty pupil provide operating by way of March 13 and obtain AirPods after they purchase an eligible Mac, or an Apple Pencil after they purchase an eligible iPad.
Apple Hongdae shall be an thrilling hub for the subsequent technology of creators to discover ways to get essentially the most out of their gadgets and unlock their potential by way of Immediately at Apple. To create an area for studying and a extra customized buyer expertise, the shop presents a roundtable setting the place attendees can learn the way to get began on their new gadgets, uncover options on the most recent Apple merchandise, or be a part of periods targeted on a variety of matters.
From January to March, Apple is internet hosting a sequence of free Immediately at Apple periods for college students to attempt Mac and iPad and be taught new abilities that improve their creativity and assist them excel of their research. As a part of the Carry on School with Apple sequence, college students can join 4 workshops led by Apple Creatives, accessible at Apple Hongdae and all different Apple Retailer places throughout Korea:

• Create Highly effective Displays in Keynote with Mac
• Create Customized Paperwork in Pages with Mac
• Create Impactful Spreadsheets in Numbers with Mac
• Rework Your Lecture Notes with iPad

Individuals can register now for Immediately at Apple periods.
Starting January 20, every single day at 5 p.m., prospects can even drop right into a brand-new Immediately at Apple Pop-Up Studio that includes iconic hip-hop artist and entrepreneur Beenzino. By the session, Discover Freeform on iPad, prospects can accumulate concepts, artwork, photographs, and extra for their very own 2024 imaginative and prescient boards utilizing Freeform. Moreover, the session will tease inspiration behind the artist’s single “Practice,” newly launched in Spatial Audio and solely accessible on Apple Music. This session is completely accessible at Apple Hongdae and can run by way of the month. Beginning February 9, the session shall be accessible throughout shops in all of South Korea, Japan, and Australia as a part of the Carry on School with Apple marketing campaign.
As a part of Apple’s environmental dedication, Apple Hongdae is designed with bio-terrazzo flooring that makes use of plant-based supplies, together with an acoustic cloth wall and ceiling panels. Like all Apple services, the placement runs on one hundred pc renewable vitality and is carbon impartial. Apple Hongdae contains a devoted Apple Pickup station, making it simple for patrons to gather purchases they’ve made on-line at a time that’s handy for them.
Apple opened its first retailer in South Korea, Apple Garosugil, in 2018. Since then, Apple has expanded its presence within the nation by opening shops in Yeouido, Myeongdong, Jamsil, Gangnam, and Hanam. Apple additionally launched the Apple Developer Academy in Korea — already producing its second class of graduates — and the Apple Manufacturing R&D Accelerator to supply free instruments and coaching applications for small- and medium-sized companies throughout the nation. Apple can also be actively partnering with various Korean artists in numerous industries: Final 12 months, the corporate launched a Shot on iPhone music video for the tune “ETA” by in style Okay-pop group New Denims, following a 2022 Made on iPad music video for hip-hop artist Jay Park’s tune “Chew.”
The staff at Apple Hongdae will welcome its first prospects on Saturday, January 20, at 10 a.m.
About Apple
Apple revolutionized private know-how with the introduction of the Macintosh in 1984. Immediately, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s 5 software program platforms — iOS, iPadOS, macOS, watchOS, and tvOS — present seamless experiences throughout all Apple gadgets and empower folks with breakthrough companies together with the App Retailer, Apple Music, Apple Pay, and iCloud. Apple’s greater than 100,000 workers are devoted to creating one of the best merchandise on earth, and to leaving the world higher than we discovered it.
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Apple
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Pia Fontes
Apple
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