In line with a brand new report from Axios, Apple is pausing all promoting on Twitter, the social media platform at the moment referred to as X.
The transfer comes after a report on Thursday highlighted that advertisements from Apple and different corporations had been proven alongside far-right conspiracy theories and antisemitic content material.
At this time’s report from Axios cites nameless sources and says that Apple is “pausing all promoting” on X. There are not any additional particulars on how lengthy this pause will final. It follows related selections from IBM, who introduced plans to pause all promoting on the platform on Thursday.
A report from Media Issues on Thursday highlighted that advertisements from various corporations had been being proven alongside posts containing far-right conspiracy theories and antisemitic content material. The report cited examples together with advertisements from Apple, IBM, Oracle, and extra.
Apple’s determination additionally comes after Elon Musk himself backed an antisemitic tweet that accused “Jewish communities” of pushing “dialectical hatred towards whites” on Wednesday. “You have got mentioned the precise fact,” Musk tweeted.
When Elon Musk initially acquired Twitter final 12 months and carried out various adjustments to issues like verification and content material moderation, Apple briefly scaled again its promoting on the platform.
On the time, Music publicly accused Apple of hating free speech and mentioned the corporate had “largely stopped” promoting on Twitter. Musk then paid a go to to Apple Park to fulfill with Tim Prepare dinner. Shortly thereafter, Apple resumed promoting on Twitter.
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