Amazon’s Prime Video lands unique NFL playoff sport subsequent season

Amazon’s Prime Video lands unique NFL playoff sport subsequent season

Amazon Prime Video brand displayed on a telephone display screen and Amazon Prime Video web site displayed on a display screen within the background are seen on this illustration photograph taken in Krakow, Poland on July 26, 2022.

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Amazon‘s Prime Video has gained the unique rights to stream a Nationwide Soccer League playoff sport subsequent season, a supply acquainted with the matter informed CNBC.

The corporate earned the suitable to safe the sport by hitting sure viewership metrics this previous season as a part of its “Thursday Night time Soccer” settlement with the league, the supply mentioned. In 2021, Amazon agreed to pay about $1 billion a yr for the unique rights to Thursday Night time Soccer.

Final month, NBCUniversal’s Peacock confirmed an NFL Wild Card sport between the Kansas Metropolis Chiefs and the Miami Dolphins, marking the primary time a playoff sport was broadcast solely on a streaming service.

NBCUniversal had seemed to maintain the streaming-only playoff matchup subsequent season, based on The Wall Road Journal, which first reported on Amazon’s newest take care of the the NFL.

Amazon and the NFL declined to remark. A consultant from NBCUniversal did not instantly reply to a request for remark.

Amazon is betting closely on sports activities broadcasting with the hope that it’s going to enhance its Prime membership. The Prime subscription program, which expenses $139 per yr for a bunch of perks together with free delivery, now has some 200 million subscribers worldwide. Amazon has mentioned there are 80 million lively Prime Video households within the U.S.

— CNBC’s Stephen Desaulniers contributed reporting.

Disclosure: NBCUniversal is the mum or dad firm of Peacock and CNBC

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