As a registered trust under the Indian Trusts Act of 1882, Aditya Birla Sun Life Mutual Fund is principally managed by Aditya Birla Sun Life AMC Limited (ABSLAMC). With effect from March 5, 2025, the asset management has announced the launch of Aditya Birla Sun Life Choti SIP. All fund schemes, with the exception of debt, sectoral and thematic, small, and midcap funds, will offer Choti SIP.

A minimum investment of Rs. 250 would be required to enrol in a Systematic Investment Plan (SIP) through Choti SIP. Early withdrawals are allowed under the scheme, but a minimum of 60 installments must be committed. Nevertheless, this option would not be available to investors who already have assets in other mutual funds, lump sum investments, or SIPs (except Choti SIP). Only the Growth option of the plans will provide Choti SIP, and the only ways to make payments are via UPI autopay or NACH.

A. Balasubramanian, Managing Director & CEO, Aditya Birla Sun Life AMC Ltd, said, “our endeavour is to make systematic investing more accessible, and the introduction of Choti SIP is set to revolutionise the way investors participate in mutual funds by enabling them to start their investment journey with as little as Rs 250 on a monthly basis. By lowering the entry barrier and promoting systematic investing, Choti SIP aligns with the broader goal of financial inclusion, helping individuals take their first step towards disciplined wealth accumulation.”

With the exception of debt, sectoral and thematic, small, and midcap funds, Choti SIP will be accessible for all fund schemes. Despite the possibility of early withdrawals, the plan needs a minimum of 60 installments. Nevertheless, this option would not be available to investors who already have assets in other mutual funds, SIPs (other from Choti SIP), or lump sum investments.

With approximately 10.5 million investor folios, 300+ locations throughout India, and an overall AUM of Rs. 4,009 billion for the quarter ending December 31, 2024, ABSLAMC is one of the top asset managers in India. Its offerings include mutual funds (apart from domestic FoFs), portfolio management services, alternative investment funds, offshore, and real estate.

Through its subsidiaries and joint ventures, Aditya Birla Capital Limited has an incorporated lending book of over Rs 1.46 lakh crore and manages total assets under administration of approximately Rs 5.03 lakh crore as of December 31, 2024. Aditya Birla Capital Limited is an entity of the Fortune 500-ranked Aditya Birla Group, a global company valued at US$66 billion.

Currently, international activities in more than 40 countries across North and South America, Africa, Asia, and Europe account for more than 50% of the Group’s revenue. Aditya Birla Sun Life AMC (ABSLAMC) was established in the year 1994. The company’s promoters and largest shareholders are Sun Life (India) AMC Investments Inc. and Aditya Birla Capital Limited.