Adani Group has partnered with Gita Press to distribute one crore copies of Aarti Sangrah for free at the Maha Kumbh in Prayagraj this year. This book, which contains devotional hymns, is published by Gita Press as part of the Sanatan Sahitya Seva initiative. The collaboration aims to enhance the spiritual experience for devotees attending the event.

Gita Press, known for its dedication to preserving and promoting Indian culture, recently celebrated its 100th anniversary in 2023. Representatives from Gita Press met with Adani Group chairman Gautam Adani in Ahmedabad to discuss this initiative. The meeting underscored their shared commitment to cultural and religious service.

Adani’s Commitment to Cultural Service

Gautam Adani expressed his enthusiasm for the collaboration on social media, stating, “Maha Kumbh is the great yagya of Indian culture and religious faith. It is a matter of immense pleasure for us that in this Mahayagya, in collaboration with the prestigious institution Gita Press, we are offering one crore copies of Aarti Sangrah free of cost to the devotees coming to Kumbh.” He emphasized that selfless service towards religion and culture is a form of patriotism.

Adani further highlighted the importance of seva, saying, “Seva is meditation, seva is prayer and seva is God.” He acknowledged the inspiration he received from Gita Press officials who have been serving the nation through Sanatan Sahitya for a century. Adani expressed gratitude for their excellent service.

Gita Press’s Vision for Sanatan Dharma

Gita Press representatives expressed their respect for institutions working with a sacred spirit. They noted that Gautam Adani’s involvement in this cultural and spiritual journey signifies a pledge of service to the Sanatan spirit. They believe that this collaboration will help propagate Sanatan Dharma and contribute to building a Vishwaguru Bharat.

The meeting included key figures from Gita Press such as general secretary Neelratan Chandgothia, trustee Devi Dayal Aggarwal, trust board member Ram Narayan Chandak, Manager Lal Mani Tiwari, and Acharya Sanjay Tiwari. Their presence highlighted the significance of this partnership in promoting Indian culture and spirituality.

This initiative reflects a shared vision between Adani Group and Gita Press to support cultural heritage and spiritual growth. By distributing Aarti Sangrah at Maha Kumbh, they aim to enrich the spiritual journey of millions of devotees attending this grand event.