(VIDEO) Bank Of America Sees More Dynamic Segmentation As Addressable TV Grows

Asked by Scheppach about BOA’s new knowledge with addressable TV ads, Deming notes, “I consider we’ve unequivocally only burst a aspect on it by rising a initial debate there. We’re operative on one, presumably two, additional addressable campaigns. It will be in a really identical capillary to what we did a initial time.”

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