Once you have a book, media coverage is 10x easier to get. And, this isn’t just for the media. “Has a new book” is a standard, and often required, box to tick for the gatekeepers who control access to the areas you most want to enter: lecture halls, television studios, boardrooms, media pages, special events, people’s minds. Charlie Rose doesn’t say, “My next guest has just posted a cat video.”
To Every Entrepreneur Who Won’t Write Their Book–It’s Time added by News89 Team on
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