AK: In sports betting, you’re competing against other gamblers. To win consistently, you therefore need to find situations where the current odds of a particular result – as dictated by public betting activity – don’t line up with the actual chances of that result. The problem is that the bigger the market, and the more data available, the more likely it is that scientific teams will have found a way to identify and exploit these mismatched odds. This is why it’s now so hard to make money betting at Hong Kong’s race tracks, for example.

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