Behavioral financial represents a matrimony of normal financial speculation and psychological principles. Traditional financial speculation posits that mercantile actors are entirely rational, creation unbiased, wealth-maximizing decisions after deliberation all accessible information. Of course, we all know that a mercantile universe does not work in that bleach fashion. Too often, investors are their possess misfortune enemies since they let their feelings get in a way. Many make wealth-destroying decisions that, after a fact, are all too predictable.
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