The Art and Science of Customer Interviews

During interviews we conducted for a financial services firm, it came to light that a partners’ immature age, generally insincere to be a wreckage to a brand, was indeed a profitable asset. Youth, in fact, became a executive thesis in a brand’s positioning, including a tinge palette, photography, and tinge of voice. The visible and written identities were rarely differentiated since they were radical for a industry.

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