On Black Friday, Patagonia will present 100 percent of sales, both in store and online, to grassroots environmental groups. The outside attire tradesman done a proclamation on Monday, Nov 25, 4 days before Black Friday. Lisa Pike Sheehy, clamp boss of environmental activism during Patagonia, told CNN Money that a thought was a approach outcome of a presidential election.
“We really came adult with a thought after a election. This is a formidable and divisive time for a country. we trust a sourroundings is something we can all come together on.”
Patagonia’s Black Friday beginning is an prolongation of a 1 percent for a Planet program, where a association pledges 1 percent of each sale to nonprofit environmental groups. Since a program’s pregnancy in 1985, Patagonia has given $74 million to thousands of grassroots environmental efforts around a globe.
“These are tiny groups, mostly underfunded and underneath a radar, who work on a front lines. The support we can give is some-more critical now than ever,” wrote Patagonia CEO Rose Marcario in a minute announcing their Black Friday donations on a association website.
Patagonia has a prolonged story of environmental advocacy, quite when it comes to meridian change (founder Yvon Chouinard is arguably an environmentalist first, and an businessman second). In 2011 a association launched a scandalous “Don’t Buy This Jacket” ad campaign, propelling consumers to buy usually what they positively need.
The environmental groups that will advantage from Black Friday are listed during www.onepercentfortheplanet.org, nonetheless a organization’s server has been down for days, incompetent to hoop a volume of web trade that a Patagonia proclamation sent a way.