First you need to know the right media for your topic and book – as well as media that will align best with your background and expertise. In this hot, political season, we get a lot of authors who want their books to be mentioned on all the big morning shows, talk shows, etc. But they have no platform, no blog, and no prior media. That makes it really, really hard. Unless you have Trump’s love child (or Bill’s), this is going to be a long shot at best. But stick around, because if you can’t be in the top media markets, there are other places you could get your message out to.

What’s Your Expertise, Really?

  Books