Driving a Lexus says something about your personality. You wanted a Toyota, though we were peaceful to chuck around dual Toyotas value of money. But now, Lexus is reaching out to a opposite kind of consumer: Luxury vehicle lovers who are spooky with Huy Fong Sriracha. Meet a 2017 Lexus Sriracha IS – all a sensibility of a arguable oppulance vehicle with a finish stupidity of displaying that vehicle after a bottle of prohibited sauce.
Granted, if we adore sriracha, a 2017 Lexus Sriracha IS is a genuine deal. To emanate a car, that will be displayed from Nov 18 to 27 as partial of a Los Angeles Auto Show, Lexus partnered adult with a aristocrat of American sriracha, Huy Fong Foods, guaranteeing a truly authentic sriracha vehicle knowledge (if such a thing can exist). “We wanted to work with a strange and were gratified that David Tran during Huy Fong Foods was open to collaborating with us,” Lexus inhabitant selling communications manager Mariko Kusumoto was quoted as saying. “If you’re a fan of sriracha, we know that a rooster bottle, immature cap, and pristine spiciness can’t be replicated and fans of a rooster salsa won’t settle for anything bland. It was a ideal pairing. This is a initial food-inspired vehicle and don’t have any other foodie cars designed right now.”
So what creates this vehicle so sriracha-y? Well, a paint job, of course, facilities Huy Fong’s graphic splendid red tone with immature trim around a griddle to impersonate that iconic bottle’s cap. But Lexus took things further. Ridiculously further. That paint job, is infused with tangible Huy Fong Sriracha sauce. So is a steering wheel. And a seats are festooned with Huy Fong’s signature rooster. The car’s heating complement goes adult to “Sriracha” hot. Even a sports expostulate mode has been rechristened a “sriracha” mode. Not adequate tangible sriracha for you? Yeah, a case comes piled full of 43 bottles of a sharp stuff. Oh, and a pivotal fob has an additional symbol that turns it into a little puncture sriracha dispenser. So most for wanting a apart Sriracha keychain.
In fact, a usually bad news for sriracha fans is that a vehicle is for promotional functions only. Lexus says they have no skeleton to sell a car, even a arrangement model, and for now, a vehicle doesn’t even have a plaque price. Sounds like you’re stranded pushing your Toyota Corolla with a glove cell full of packets. That’s okay: You were formulation on putting another 90,000 miles on that vehicle before we got a new one anyway. So reliable!