2016 Presidential Advertising Focused On Character Attacks

Our group coded a calm of any ad regulating 4 tenets: 1) either calm was positive, disastrous or comparative, 2) either ads focused on issues, impression or a multiple of impression and issue, 3) a romantic appeals used formed on 6 primary emotions: anger, fear, sadness, joy, adore and surprise, and 4) a theme matter. Together, these beliefs helped exhibit a broader plan of any debate – a plan that focused some-more on a weaknesses of a competition rather than a strengths of a candidate.

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